Regional Marketing Manager

In the capacity of Senior Regional Marketing Manager for the Mobile Experience sector, you will oversee the regional implementation of global launch campaigns, manage ongoing brand and product marketing strategies, and ensure brand uniformity through supervision and governance of local marketing endeavors. Additionally, you will spearhead strategic regional marketing initiatives and campaigns.

By collaborating closely with marketing leaders from headquarters and subsidiaries, as well as engaging with cross-functional teams across the regional headquarters, you will drive Samsung's objectives to enhance brand preference, cultivate desire for Samsung's mobile products, and facilitate business growth throughout the region.

Role and Responsibilities

• Enhance brand/category visibility and foster brand preference and loyalty among SEAO consumers
• Oversee the regional execution of global product launch campaigns, coordinating with SEAO marketing functions (such as digital, media, and PR) and local marketing teams to ensure timely progress towards launch deadlines
• Assist local markets in identifying and resolving any GTM challenges, including escalating issues to global teams and regional/global leadership when necessary
• Manage ongoing brand and marketing communications, covering aspects like sustainability and security
• Supervise region-specific strategic marketing initiatives, which may include agency briefing, selection, and oversight
• Regularly assess local marketing activities to ensure brand consistency and compliance with global standards
• Establish robust marketing processes, maintain open communication, and facilitate seamless collaboration with HQ and local marketing teams
• Work closely with sales management to ensure regional marketing efforts are consistently aligned with business objectives
• Track and report on the progress and outcomes of specific campaigns, as well as overall performance against marketing KPIs
• Manage the annual ATL marketing budget and media expenditures for all markets
• Support regional consumer insights initiatives to ensure that findings are integrated into marketing strategies
• Provide regular progress updates to RHQ and HQ leadership

Skills and Qualifications

• 7-10 years of strategic marketing experience in a B2C environment, preferably in a regional capacity (preferred industries include FMCG, retail, consumer electronics, tech, luxury)
• 5+ years of experience in marketing strategy, product launches, content creation, and executing branded consumer campaigns
• Experience in coordinating product launches and go-to-market strategies across multiple regions
• Some knowledge in IMC/digital strategy and execution is preferred (e.g., social media management, influencer engagement, content creation, analytics)
• Experience collaborating with internal cross-functional teams and external agencies, including both creative and media agencies
• Strong understanding of the marketing funnel in the consumer decision journey (CDJ) and paid/owned/earned media
• Excellent project management skills
• A collaborative team player with strong stakeholder management capabilities
• Results-driven with a commitment to marketing excellence
• Exceptional communication and presentation abilities
• Proficient in producing polished reports using PowerPoint and skilled in MS Excel
• Resourceful and capable of thriving in a fast-paced environment