Senior Brand Executive

Job Overview

The Performance Marketing Executive will collaborate closely with the Marketing Manager to execute performance marketing initiatives aimed at fostering business growth and enhancing brand visibility. This position encompasses the development, implementation, and optimization of data-centric advertising campaigns across various platforms, including Meta, Google, TikTok, Lazada, and Shopee, with the goals of increasing website traffic, enhancing conversion rates, and maximizing return on investment (ROI). Responsibilities entail managing comprehensive ad campaigns, monitoring and analyzing performance data, conducting A/B testing, and working in partnership with internal teams and external agencies to ensure smooth execution of marketing efforts. The ideal candidate will remain updated on market trends and competitor actions to bolster the brand's competitive standing and support integrated marketing goals while adhering to budgetary limits.

Your key responsibilities will encompass:

The Senior Brand Executive is tasked with assisting the Marketing Manager in the implementation of marketing strategies to meet business and brand goals.

• Act as the brand and portfolio custodian to ensure all branding materials are consistent and adhere to the brand guidelines across all relevant platforms.
• Oversee the timely preparation, launch, and execution of all marketing programs, collateral, and activities for assigned projects and portfolios across a comprehensive range of initiatives.
• Identify branding opportunities across ATL, Online, and BTL channels as applicable to the brand, with a focus on maximizing ROI and exploring relevant promotion, sampling, and sponsorship opportunities.
• Coordinate with internal stakeholders, agencies, and suppliers in the implementation of marketing collateral and promotional materials to ensure timely and effective campaign execution.
• Regularly gather market intelligence to maintain the brand's competitive edge, conducting ongoing reviews and comparisons of industry and competitor communication strategies to recommend future actions for the brand.
• Contribute ideas and participate in brainstorming sessions during the planning of marketing activities to achieve business and brand objectives.
• Plan and operate within the budget for assigned marketing campaigns and projects, preparing post-campaign reports to assess effectiveness and key learnings.
• Support the reporting and decision-making process through data analysis and presentations.
• Initiate and coordinate ad-hoc assignments as needed.

Qualifications

The Senior Brand Executive should be an individual eager to learn and dedicated to making a positive contribution to the team with a proactive attitude.

• Ability to thrive in a fast-paced environment, demonstrating independence, proactivity, meticulousness, and a data-driven approach with creative problem-solving capabilities are essential for growth within the organization.
• Bachelor's Degree in Marketing, Mass Communication, or a related field.
• A minimum of 3 years of brand marketing experience within the consumer products sector, preferably in FMCG.
• Digitally savvy, with awareness of current marketing, social media, branding, and e-commerce trends.
• Strong analytical skills, proficient in extracting insights from data and translating them into actionable strategies.
• Possess strategic thinking abilities and insights-driven mentality.
• Excellent communication skills with a strong command of English; proficiency in Bahasa Malaysia and Mandarin is an advantage.
• Self-motivated with a strong sense of ownership; able to work under pressure with effective multitasking and time management skills.
• This position is exclusively for Malaysian Citizens.

Benefits

• Grow with us: We prioritize helping our employees reach their full potential. In our dynamic environment, you will experience both personal and professional development while making a meaningful impact.
• Positive culture: We believe that open communication, collaboration, and mutual respect are vital for fostering a productive workplace. We celebrate achievements, embrace diversity, and empower each team member to excel.
• Competitive compensation: We provide a competitive salary package that includes base pay and variable pay, along with performance bonuses and profit sharing. We recognize the importance of rewarding our employees for their commitment and hard work.
• Comprehensive benefits: Our company offers an attractive benefits package that includes health and medical insurance, paid time off, monthly product allowances, and education assistance programs.
• Collaborative growth: We support collaborative learning, allowing you to partner with regional teams and country business managers, sharing knowledge and gaining valuable experience through workshops and company-wide initiatives. Accelerate your development in a nurturing and vibrant setting!
• Work-life balance: Enjoy regular office hours.