Marketing Manager,

Overview

A leading global technology firm is in search of a seasoned Marketing Manager, specializing in Creator Strategy & Campaigns, to become a part of the APAC Creator Marketing team.

In this position, you will play a crucial role in developing and implementing creator-driven marketing strategies that contribute to business success across a diverse range of products, audiences, and campaigns. You will operate at the confluence of creators, culture, marketing, and technology, collaborating with internal teams, agencies, and creators to execute impactful marketing initiatives.

This position merges strategic planning with practical execution, making it ideal for individuals who comprehend the influence of creators on audiences, can convert business goals into creator marketing initiatives, and excel in a dynamic, highly collaborative environment.

Core Responsibilities

Creator Strategy Formulation

• Craft creator-led marketing strategies that align with overarching business and marketing objectives.
• Convert business objectives into implementable creator and content strategies.
• Establish creator segmentation methods, audience strategies, content suggestions, and campaign structures.
• Advise on how creators can achieve results such as awareness, engagement, education, product adoption, and business expansion.

Campaign Management & Implementation

• Oversee the complete execution of creator marketing campaigns across various products and audience segments.
• Coordinate with external agencies, creator partners, and vendors to ensure successful campaign execution.
• Manage campaign planning, creative development, creator selection, content deployment, and optimization processes.
• Handle briefs, timelines, content reviews, approvals, and communications with stakeholders.
• Ensure campaigns are effectively executed and aligned with strategic goals.

Analytics & Insights

• Collaborate with Insights, Analytics, and Data Science teams to establish measurement frameworks and success indicators.
• Evaluate campaign performance and identify areas for improvement.
• Transform quantitative and qualitative data into actionable insights.
• Utilize data-driven decision-making to enhance future campaigns and overall marketing effectiveness.

Cross-Functional Collaboration

• Act as the subject matter expert in creator marketing for assigned projects.
• Align internal stakeholders on campaign strategies and priorities.
• Work closely with Product Marketing, Consumer Marketing, Business Marketing, Partnerships, Media, Data Science, and Regional Marketing teams.
• Effectively manage various stakeholders within a complex, matrixed organization.

Creator Ecosystem & Cultural Insights

• Stay updated on creator trends, platform advancements, social media behaviors, and cultural shifts.
• Spot new opportunities to leverage creators and innovative content formats.
• Develop a comprehensive understanding of how creators impact consumers, businesses, advertisers, agencies, and the broader creator landscape.
• Monitor changes in the creator economy and digital environment.

AI-Driven Marketing Operations

• Leverage AI tools and emerging technologies to enhance planning, campaign execution, reporting, and operational efficiency.
• Identify opportunities to create scalable systems, workflows, and processes.
• Implement AI-enhanced methods for research, content strategy, measurement, and insight generation.
• Assess new tools and techniques that enhance team efficiency and marketing performance.

Essential Qualifications

• 7-8 years of experience in creator marketing, influencer marketing, social strategy, content strategy, brand marketing, or related fields.
• In-depth understanding of the Indonesian creator ecosystem, social media platforms, cultural trends, and local audience behaviors.
• Proficiency in Bahasa Indonesia and English is essential for effective communication with Indonesia-based clients, partners, and stakeholders.
• Demonstrated experience in converting broader marketing strategies into creator-specific plans and execution programs.
• Experience managing agencies, creators, external partners, and cross-functional teams.
• Solid understanding of full-funnel marketing and methodologies for measuring campaign effectiveness.
• Experience assessing campaign success using attribution models, experimentation frameworks, lift studies, or similar methodologies.
• Proven capability to work independently in fast-paced and uncertain environments.
• Experience utilizing AI tools to enhance marketing strategy, workflow automation, reporting, and campaign execution.
• Background in technology companies, social media platforms, creator-focused organizations, digital agencies, or consumer-tech industries.
• Experience engaging with both consumer and business audiences.
• Familiarity with creator monetization models, influencer ecosystems, and digital advertising solutions.
• Proven ability to manage intricate cross-functional initiatives across multiple stakeholder groups.
• Strong awareness of cultural trends and their influence on audience behavior and content performance.

We regret to inform that only shortlisted candidates will be notified.

EA Reg No: R26162461, Nicki Thng

Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544