SOCIAL MEDIA EXECUTIVE

Location: Sri Petaling, Kuala Lumpur

Work mode: 2 days WFH, 3 days in-office.

The Social Media Executive is instrumental in crafting and executing social media marketing strategies aimed at enhancing our product/service visibility and expanding our customer reach. This position encompasses a variety of tasks including social media oversight, content development, market analysis, advertising initiatives, and collaboration with various departments to fulfill marketing goals. Occasional light weekend support may be required, but this can be managed remotely.

Company Overview:

We are a dynamic player in the Food & Beverage sector, operating in both Thailand and Malaysia. Fast becoming one of Thailand's leading F&B companies, we have successfully established over 120 branches within just 7 years. With our recent launch in Malaysia in November 2023, we are on the lookout for a passionate and youthful leader to join our vibrant team. Our team is composed of energetic and dedicated individuals focused on revolutionizing the F&B industry. We aim to innovate and redefine business practices in ways that have yet to be explored in the industry. We believe that with the right talent, we can achieve our ambitious goals while having an enjoyable journey. If you feel you have the qualities we seek, we are eager to have you join us!

Key Responsibilities

1. Social Media Management:

• Oversee social media accounts and create engaging year-round content to boost brand visibility and increase interaction.

• Lead community management efforts to cultivate a robust fan base across all channels.

• Develop appealing and trendy content for social media platforms, ensuring alignment with brand guidelines through hands-on production and editing.

• Monitor and analyze social media metrics to refine strategies for better performance.

2. Content Creation:

• Produce compelling and trendy content for all digital platforms, ensuring compliance with brand guidelines through hands-on production and editing.

• Collaborate closely with agencies, external content creators, influencers, and models for content production.

• Conceptualize, plan, script, and produce video content, including editing and post-production. Create graphics, images, and other multimedia assets to support content initiatives.

• Expand the brand's fan base through multiple platforms, including but not limited to social media, CRM programs, and brand ambassador initiatives.

3. Advertising and Promotion:

• Formulate marketing and communication strategies to fulfill company objectives.

• Plan and execute advertising campaigns across various channels (digital, social media, etc.).

• Implement ATL, BTL, and TTL marketing strategies, including media buying practices.

4. Collaboration and Coordination:

• Collaborate with both internal and external stakeholders to synchronize marketing efforts and production.

• Provide marketing materials and support to internal departments as required.

5. Market Research and Analysis:

• Conduct market research to uncover trends, competitor activities, and customer preferences.

• Analyze and summarize data to derive insights and guide marketing strategies.

6. Campaign Analysis and Reporting:

• Track and evaluate marketing campaign performance metrics, adjusting strategies as necessary to enhance results.

• Prepare regular reports on marketing initiatives and present insights to management.

WHAT YOU WILL RECEIVE

• Competitive compensation package

• Young team with clear pathways for growth

WHAT IT'S LIKE TO WORK WITH US

• Fast-paced, vibrant, and enjoyable work environment

• Flat organizational structure – collaboration is key

• Results-oriented culture – performance is the primary measure of success.

• Workplace flexibility – you control your schedule. Work when and how you prefer, and we will respect that.

• Excellent opportunities for career advancement – as a rapidly growing organization, we value meritocracy and believe there are no limits to your potential.

Requirements

• Possess a Diploma or Bachelor’s degree in Marketing, Business Administration, Advertising Design, or a related field.

• Self-motivated, responsible, and results-oriented

• Resourceful, enthusiastic, and driven to make an impact

• Growth-oriented mindset with a shared vision for company expansion

• Strong English communication skills

• Proficient in Microsoft Office (PowerPoint, Excel, Outlook) and video editing software (Capcut / Adobe Premiere Pro)

• Familiarity with digital marketing tools/software (e.g., Google Analytics, TikTok & Meta Business Manager, etc.).

• Experience managing social media platforms (e.g., Facebook, Instagram, TikTok & XHS).

• Excellent organizational and time-management abilities

• Creative thinking and problem-solving skills.

• Ability to work both independently and collaboratively within a team.