Senior Specialist, Regional Online Marketing and eCommerce

Position Overview

The Senior Specialist in Performance Marketing and Live Commerce will significantly contribute to boosting online sales and improving customer interaction through targeted digital marketing efforts. This role necessitates an in-depth knowledge of performance-focused marketing, data analysis, and current live commerce trends to design and implement campaigns aimed at optimizing ROI.

Key Responsibilities

• Craft performance marketing strategies rooted in data to achieve sales objectives and ROI benchmarks across partner channels, including sponsored search, display advertising, social media, affiliate marketing, and external traffic initiatives.
• Manage budget distribution effectively to enhance performance across various marketing channels.
• Coordinate and supervise the planning and execution of live commerce events in multiple regions to ensure they are conducted efficiently and on schedule.
• Analyze performance metrics during live sessions, focusing on viewer engagement, conversion rates, sales figures, and audience retention.
• Align live commerce events with regional marketing strategies and product launches to ensure consistency.
• Investigate and compile best practices from diverse regions and global markets to continuously enhance live commerce approaches.
• Record and document effective strategies, formats, and trends to create a comprehensive knowledge base across different regions.

Utilize insights from previous live commerce sessions to enhance audience engagement, product showcasing, and conversion rates.

Required Skills and Qualifications

• A minimum of 3 years of demonstrated experience in live streaming, e-commerce, and digital marketing
• Strong familiarity with live commerce platforms and on-site marketing tools from partners (e.g., Shopee and TikTok Shop Live, Affiliate Marketing Solutions, and both on-platform and off-platform advertising)
• Exceptional communication abilities to foster relationships with regional platforms and third-party partners, as well as to effectively influence stakeholders
• Competent project management skills, capable of managing budgets, meeting deadlines across various projects, and ensuring sales goals are achieved.
• Robust analytical capabilities to gather and interpret data for actionable insights that drive sales performance
• Proficient execution and follow-through skills when collaborating with cross-functional teams and external partners