Senior Executive, Channels Marketing

Position Overview and Responsibilities

1. Channel Partner Oversight

• Ensure that all partner communications adhere to Samsung's brand standards and marketing strategies.
• Oversee the complete marketing deliverables process for channel partners, guaranteeing that materials are provided accurately and punctually.
• Establish and nurture robust relationships with channel partners, comprehending their marketing goals and aligning them with Samsung's initiatives.
• Work closely with the Sales team to ensure that marketing objectives and return on investment correspond with partner sales targets.
• Design and implement co-marketing initiatives, such as promotions, product introductions, and collaborative campaigns.
• Evaluate partner performance against established KPIs, delivering regular updates and recommendations for optimization.

2. Strategic Marketing Programs

• Identify and create mutually beneficial marketing programs with channel partners, utilizing shared resources and budgets.
• Investigate new strategic possibilities with partners to boost brand visibility and consumer interaction.
• Collaborate with cross-departmental teams to ensure channel partner marketing initiatives align with the overall marketing strategy.

3. Assistance for Major Launch Campaigns

• Assist the broader IMC team in the planning and execution of Samsung's significant launch campaigns.
• Lead 360 IMC initiatives, from strategy development through to execution and performance optimization.

Qualifications and Skills

• Bachelor's degree, ideally in Marketing or Business Administration.
• A minimum of 3-5 years of experience in consumer marketing and retail is essential.
• Knowledge of telecommunications and technology sectors, as well as category experience, is advantageous.
• Experience in the Asia-Pacific region is preferred.
• Hands-on experience in the planning and execution of 360-degree marketing campaigns, along with digital marketing and e-commerce is required.
• Proven experience in the planning and execution of 360-degree marketing strategies and CRM initiatives.
• Strong business insight, analytical capabilities, and communication skills.
• Ability to thrive in a dynamic, flexible, and sometimes ambiguous work environment.
• Adept team player capable of fostering positive collaborative relationships with key stakeholders across the organization.