Senior Executive, Channels Marketing

We are seeking an individual who excels at building relationships, is highly energetic, and embodies a proactive team spirit with a positive attitude towards daily tasks. The ideal candidate will flourish in delivering innovative solutions to business challenges. Comfort in an agile setting is essential, as well as the capability to assist the team in implementing new processes, frameworks, and best practices to optimize campaigns within the Samsung MX ecosystem.

Key Responsibilities

1. Channel Partner Management

• Ensure that communications with partners adhere to Samsung’s brand standards and marketing/campaign strategies.
• Oversee the complete marketing deliverables for channel partners, ensuring that all materials are produced accurately and on schedule.
• Cultivate and sustain robust relationships with channel partners, grasping their goals and aligning them with Samsung’s initiatives.
• Collaborate with the Sales team to ensure that marketing objectives and ROI are in sync with sales targets.
• Plan and carry out co-marketing initiatives, including promotions, product launches, and joint campaigns.
• Track partner performance against KPIs, providing updates and recommendations for optimization.

1. Strategic Marketing Initiatives

• Identify and establish mutually advantageous marketing programs with channel partners.
• Seek out new opportunities to elevate brand visibility and enhance consumer engagement.
• Collaborate with cross-functional teams to ensure alignment of initiatives with overarching marketing strategies.

1. Support for Key Launch Campaigns

• Assist the IMC team in the planning and execution of Samsung's major launch campaigns.
• Lead 360 IMC initiatives from the planning phase through to execution and optimization.

Required Skills and Qualifications

• Bachelor's degree, ideally in Marketing or Business.
• 3-5 years of experience in consumer marketing and retail.
• Familiarity with Telco, technology, and category experience is advantageous.
• Experience in the Asia-Pacific region is a plus.
• Practical experience in 360-degree marketing campaigns, digital marketing, e-Commerce, and CRM strategies.
• Strong business acumen, along with excellent analytical and communication skills.
• Able to thrive in a dynamic and ambiguous environment.
• Proven team player with exceptional stakeholder relationship management capabilities.