PPC Specialist

Location: Bangalore

Work Mode: Work from Office

Experience: 3–4 Years

Salary: Up to 40,000 per month

Joining: Immediate Joiners Only

Interview: Face-to-Face Interview

About the Role

We are hiring a PPC Campaign Specialist with 3–4 years of practical experience managing paid media campaigns.

The right candidate will be able to plan, launch, track, and improve campaigns across platforms such as Google Ads and Meta Ads, with a clear focus on generating high-quality leads and enhancing overall campaign results.

Key Responsibilities

• Plan, build, and oversee PPC and paid advertising campaigns.
• Manage campaigns on Google Ads, Meta Ads and other relevant platforms.
• Perform keyword research and select effective search terms for campaigns.
• Create and optimize Search, Display, Remarketing and Lead Generation campaigns.
• Track key campaign metrics including CPC, CTR, CPL, conversions, conversion rate and ROAS.
• Continuously optimize bids, budgets, keywords, ad copy, and audience targeting.
• Detect and remove underperforming keywords, ads, and audiences.
• Generate ongoing campaign performance reports and share data-driven recommendations.
• Conduct A/B testing for ad copies, landing pages, audiences, and campaign strategies.
• Partner with the content and SEO team to strengthen overall digital performance.
• Monitor campaign performance using Google Analytics / GA4 and Google Tag Manager.
• Review competitor advertising activities and uncover new growth opportunities.
• Make sure advertising budgets are allocated efficiently and campaigns achieve measurable outcomes.

Required Skills

• 3–4 years of hands-on experience in PPC / Paid Digital Marketing.
• Strong working knowledge of Google Ads.
• Experience with Meta Ads Manager.
• Solid understanding of keyword research, bidding strategies, and audience targeting.
• Knowledge of GA4, Google Tag Manager and conversion tracking.
• Understanding of campaign analytics and performance metrics.
• Strong analytical and problem-solving capabilities.
• Ability to interpret campaign data and make optimization decisions.
• Good communication and reporting skills.

Good to Have

• Google Ads certification.
• Experience managing B2B lead-generation campaigns.
• Experience with landing page optimization.
• Knowledge of remarketing and retargeting campaigns.
• Experience working with monthly advertising budgets and performance goals.

Who We're Looking For

We are looking for a professional who is hands-on with paid campaigns, comfortable working with numbers, and able to independently determine what is performing well, what is not, and what should be optimized.

Important: Candidates should be currently based in Bangalore or willing to work from Bangalore. Immediate joiners are preferred.