Performance Marketing Specialist, Mobile Applications (contract)

Our client, a prominent global technology firm, is seeking a Marketing Specialist to spearhead extensive marketing campaigns, media projects, and integrated initiatives from conception to execution.

This is a contractual position, concluding on 14 April 2027.

Key Responsibilities

• Lead the strategy and execution of performance media, encompassing campaign planning, optimization, budget distribution, audience targeting, and performance evaluation.
• Oversee App campaigns aimed at user acquisition, app downloads, and post-install engagement, with hands-on expertise in driving acquisition and conversion results.
• Create and implement comprehensive marketing and promotional strategies across social media, digital platforms, performance media, traditional media, and events.
• Direct the full delivery of large-scale marketing initiatives, projects, sponsorships, and integrated activations across various channels and markets.
• Formulate media strategies and manage media planning and purchasing across digital, social, mobile, and other pertinent channels.
• Examine campaign data and audience insights to uncover growth potential, enhance performance, and maximize return on investment (ROI).
• Utilize in-depth knowledge of media measurement and attribution, including various attribution models, Marketing Mix Modelling (MMM), incrementality testing, and alternative measurement techniques.
• Guide initiatives in social media, influencer engagement, employee activation, communications, and digital marketing.
• Coordinate with media agencies, creative teams, vendors, partners, and cross-functional stakeholders to ensure timely and high-quality deliverables.
• Establish and nurture relationships with external agencies, suppliers, venues, media partners, and event collaborators.

Qualifications

• 7-8 years of substantial experience managing large-scale integrated marketing and performance media initiatives, either from an agency or client perspective.
• Expertise in performance media, with direct experience across paid digital, social, mobile, and other performance channels.
• Practical experience in managing App campaigns, particularly focused on user acquisition, app downloads, conversion, retention, and post-install engagement.
• Comprehensive understanding of media measurement and attribution, including attribution methodologies, Marketing Mix Modelling (MMM), incrementality, experimentation, and assessing campaign effectiveness.
• Robust knowledge of media planning, buying, social media, digital marketing, and performance marketing.
• Strong analytical and data-oriented mindset, capable of analyzing, synthesizing, and communicating insights from diverse data sets.
• Excellent project management and stakeholder management abilities, with the capacity to juggle multiple campaigns, priorities, agencies, and deadlines concurrently.
• Familiarity with SEO, influencer marketing, events, consumer behavior, and broader digital marketing trends is a plus.