Partner Marketing Manager (Android Enterprise)

Summary

This position is tasked with spearheading partner and product marketing strategies within the enterprise technology landscape, concentrating on the formulation and implementation of collaborative go-to-market approaches with key channel partners, distributors, resellers, and telecom providers. As a vital member of a newly formed enterprise marketing team established through an organizational restructuring, your role will be instrumental in boosting enterprise adoption, enhancing partner engagement, and fostering growth in key regional markets.

You will oversee the creation and execution of comprehensive B2B marketing initiatives, co-marketing campaigns, partner events, and product launch activities designed to drive business growth and promote partner investment.

In collaboration with sales, product, public relations, field marketing, and global marketing teams, you will ensure uniform messaging, manage campaign approvals and marketing budgets, and deliver scalable marketing strategies that generate awareness, engagement, and demand among enterprise clients.

This role demands significant collaboration with external partners throughout the technology and telecommunications industry, managing strategic relationships, coordinating joint marketing efforts, and acting as a key representative in partner-led initiatives. Additionally, you will support event marketing efforts, oversee creative and brand governance processes, and assess program performance through metrics such as marketing investment, campaign effectiveness, partner feedback, and business impact.

As an integral member of a newly established regional team, you will engage closely with stakeholders across various international markets while contributing to the strategic direction of enterprise partner marketing. This position provides considerable visibility, extensive cross-functional exposure, and the chance to influence a rapidly growing business area with increasing strategic investment.

The ideal candidate will have substantial experience in B2B enterprise marketing within the technology, software, telecommunications, or related sectors, along with a strong background in product marketing, partner marketing, and channel ecosystem management. You should demonstrate proven success in creating integrated marketing campaigns, managing strategic partnerships, and engaging enterprise clients, in addition to possessing excellent project management, stakeholder management, and cross-functional collaboration skills. Proficiency in Japanese is essential to facilitate regular communication and collaboration with partners and stakeholders in Japan.

Responsibilities

• Lead the development of impactful, value-driven co-marketing programs with strategic partners and technology ecosystem participants.
• Oversee all creative approvals, including branding and copy, to ensure compliance with brand standards.
• Manage partner campaign approvals, including monitoring budget allocation, requests, and claims for timely execution.
• Collaborate with stakeholders to introduce new products and solutions, working with cross-functional internal and external teams, including PR, product, sales, and field marketing.
• Balance in-depth partner engagement and co-marketing execution with the creation of scalable global solutions.
• Work alongside product marketing and partner management teams to ensure messaging and value propositions are effectively communicated through partner channels.
• Assist in planning internal and partner events as necessary, including content development, speaker coordination, booth setup, and logistics.
• Partner with strategic partners, distributors, and resellers to enhance sales of technology solutions to enterprise customers.
• Maintain existing partner relationships and identify opportunities to boost investment and engagement.
• Execute joint business briefings and integrated B2B marketing campaigns with strategic partners to stimulate awareness and demand generation.

Minimum Qualifications

• A Bachelor's degree or equivalent experience is required.
• Candidates should possess 7 or more years of experience in technology or B2B enterprise marketing, particularly in partner, channel, or ecosystem marketing.
• Fluency in Japanese is required due to the nature of the role, supporting regular communication and collaboration with partners and stakeholders in Japan.
• Experience in partner marketing, including the development of partner assets, messaging, and narratives, is essential.
• Demonstrated ability to design comprehensive marketing strategies and implement full-funnel integrated campaigns is required.
• Candidates must exhibit a high level of organization and strong project management skills, including experience managing partners, external creative agencies, and event vendors.
• Multilingual capabilities are preferred.
• Experience in B2B technology marketing, enterprise solutions, SaaS, telecommunications, or related industries is desired.
• Product marketing experience within the technology sector is a must.

We regret to inform that only shortlisted candidates will be notified.

EA Reg No: R26159646, Shannon Yap Jun Xi

Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544