Marketing Leader

Position:- Marketing Leader

Company- Esconet - www.esc.co.in

Location- Okhla Phase1, New Delhi

Experience – 8+ Yrs.

Package – 16-24 LPA

Industry: IT Infrastructure / IT Products & Solutions / Cloud

Job Description:

Position Overview

We are in search of an energetic, strategic, and outcome-oriented Marketing Leader to spearhead our marketing initiatives from our headquarters in Okhla, New Delhi. This pivotal role involves crafting and implementing a robust marketing strategy tailored for our IT System Integration sector, with a focus on expanding our Hardware and Cloud Solutions offerings.

The perfect candidate will be a versatile marketer who effectively combines thorough data analysis with innovative storytelling. You will take charge of the complete marketing funnel—from enhancing brand recognition and establishing thought leadership to generating consistent leads—while guiding cross-functional teams towards ambitious business objectives.

Key Responsibilities

Lead & Demand Generation

× Design and implement comprehensive B2B demand generation campaigns to create a high-quality sales pipeline for our enterprise and mid-market teams.

× Execute account-based marketing (ABM) strategies aimed at key industry sectors across India to acquire new clients for our cloud and hardware integration services.

× Enhance the lead lifecycle from initial capture to sales transition, ensuring clear MQL (Marketing Qualified Lead) definitions are established.

Digital Marketing & Performance Analytics

× Manage all digital marketing channels, covering SEO/SEM, paid search, display advertising, and targeted LinkedIn initiatives.

× Foster a data-driven marketing environment by monitoring, analyzing, and reporting on crucial performance metrics (KPIs) such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rates, and pipeline contributions.

× Leverage marketing automation and CRM solutions to continuously assess campaign performance and refine budgets.

Use Cases & Thought Leadership

× Create engaging thought leadership content (whitepapers, eBooks, and executive insights) that establishes our organization as a leading IT system integrator.

× Convert complex technical capabilities into business advantages, producing structured Use Cases and case studies that showcase our successes in hardware implementations and public/hybrid cloud transitions.

× Oversee the corporate website and social media platforms to ensure a consistent and highly professional brand narrative.

Event Management & Field Marketing

× Coordinate and execute targeted B2B events, such as executive roundtables, tech webinars, collaborative vendor partner events, and large-scale industry exhibitions.

× Manage co-op marketing funds (MDF) from leading hardware OEMs and public cloud hyperscalers to promote joint marketing campaigns.

Required Qualifications & Skills

× Experience: 8+ years of B2B marketing experience, with at least 3–5 years in a leadership capacity within an IT System Integration, Managed Services, or Cloud Technology organization.

× Domain Expertise: Demonstrated success in marketing a combined portfolio of Enterprise IT Hardware (servers, storage, networking) and Cloud Solutions (AWS, Azure, GCP, or Hybrid Cloud).

× Core Strengths: Extensive hands-on experience in Digital Marketing, Lead/Demand Generation, Content Strategy, Event Management, and ROI-focused Performance Analytics.

× Communication Mastery: Outstanding verbal and written communication abilities. Capable of effectively engaging with internal C-suite executives, external OEM vendor partners, and enterprise clients.

Share your latest C.V. with details including-

1. Current CTC

2. Salary Expectations

3. Notice Period

Regards,

Rajesh Kumar

AAYAM CONSULTANTS

Cell: - 9311232179/ 7011595674

Email id: - [HIDDEN TEXT]