Ethnic Channel & NPD Development Assistant Manager / Senior Executive

Overview:

This position is centered on the management and growth of the ethnic channel in Singapore and Malaysia, acting as a vital link for product development and communication with the headquarters in Korea.

Key Responsibilities

• Manage ethnic distributors, specialty retailers, and food service clients across Singapore and Malaysia.
• Create strategic plans for the ethnic channel, focusing on customer segmentation and route-to-market strategies.
• Drive sales growth, broaden product lines, and improve store presence within the ethnic channel.
• Serve as the principal contact point with headquarters regarding product communication, requests, new product development insights, and launch preparations.
• Gather insights from distributors and customers to develop comprehensive new product proposals for evaluation.
• Collaborate with the Korea headquarters and R&D teams on product ideas, specifications, and timelines targeting ethnic market opportunities.
• Work with the Marketing department to develop launch communications and promotional materials designed for the ethnic channel.
• Engage with Trade Marketing and Sales teams to establish pricing, promotional tactics, and channel activation for ethnic product introductions.
• Coordinate with Supply Chain Management, Finance, and regulatory teams to ensure import readiness and compliance with necessary documentation.
• Compile monthly reports on the ethnic channel and new product opportunities, analyzing sales performance, identifying product gaps, and determining required actions.

Qualifications

• A degree in a related field is essential.
• 3-7 years of experience in FMCG, food sales, distributor management, or portfolio development is required.
• Prior experience in specialty retail or management within the Asian food industry is highly desirable.
• Fluency in Korean is mandatory to support effective communication and coordination with headquarters.
• Demonstrated experience in both strategic planning and direct management of distributor relationships and follow-up activities.