Associate Lecturer - Understanding Consumers

The success or failure of any business hinges significantly on consumer patronage. In this module, students will delve into the intricacies of the decision-making process that influences purchases in consumer markets. They will explore a range of relevant issues and concepts associated with consumer research, critically evaluating these elements for their intellectual rigor and practical implications in management.

This module aims to equip students with a strong theoretical foundation in consumer behavior while simultaneously honing their skills to apply this knowledge in real-world marketing contexts. Additionally, students will be introduced to tools that will enhance their critical reading and writing abilities, thereby improving their capacity for analyzing and interpreting essential theoretical concepts and their relevance to marketing practices.

Requirement:

Mark Individual or Group Assignment

Job Requirement

• A PhD or Master's Degree in a related field from a recognized institution
• A minimum of 2 years of teaching experience in a tertiary education setting
• 5 years of pertinent work experience is considered a strong advantage
• Proficiency in various referencing styles, particularly the Harvard Stirling University Referencing style