Assistant Manager/Manager, Brand and Communications

Position Overview and Responsibilities

• The Assistant Manager/Manager, Brand & Communications will play a crucial role in the development and implementation of brand and marketing strategies, actively working to enhance the visibility and effectiveness of PCF, PCFSP, and PCF Sparkle Care.
• This position calls for a driven and detail-oriented professional with a solid background in brand management, marketing communications, and content creation, which includes integrated marketing campaigns. The preferred candidate will excel at crafting engaging brand stories, fostering audience interaction, and managing multi-channel marketing efforts.
• A collaborative team player with strong interpersonal capabilities, the individual should be adept at supporting team coordination, fostering a cooperative work environment, and aiding in the alignment of projects with the organization’s strategic goals.
• Marketing & Brand Management
• Create marketing strategies that enhance brand recognition, audience interaction, and business expansion
• Oversee the comprehensive execution of integrated marketing campaigns, leveraging digital platforms, social media, content marketing, and traditional media to maximize reach and effectiveness
• Contribute to the development of content and messaging strategies, ensuring uniformity, relevance, and efficacy across all marketing platforms
• Serve as the brand custodian, ensuring consistency in messaging, visual identity, and tone across all channels
• Stay updated on industry trends and competitor movements to inform strategies and enhance brand resonance
• Segmentation & Personalisation
• Utilize market insights and on-ground data to create targeted segmentation strategies, driving personalized marketing efforts that deliver pertinent content and enhance customer interaction
• Enhance audience journey mapping to deliver seamless, data-informed experiences across both digital and offline channels
• Campaign Monitoring & Performance Enhancement
• Refine segmentation, improve personalization, and increase conversions through data-informed optimization and performance monitoring
• Continuously assess audience behavior and campaign metrics to spot growth opportunities and amplify marketing effectiveness
• Project & Stakeholder Management
• Oversee and implement high-impact projects that align with overarching business objectives
• Collaborate with both internal and external stakeholders, including agencies, to guarantee the effective rollout of key marketing and communications initiatives
• Manage timelines, budgets, creative briefs, and agency/vendor coordination to ensure campaigns are executed on schedule and within scope
• Work cross-functionally with teams in design, content, media relations, brand, digital marketing, and business units to ensure cohesive alignment
• Executive Communications Support
• Provide support for executive communications, including thought leadership content and messaging strategies
• Oversee the communications budget, ensuring the efficient allocation of resources to support strategic initiatives
• Undertake additional tasks and responsibilities as required
• Qualifications and Requirements for Job Holder:

Educational Qualification:

• Bachelor's degree in Communications, Brand Management, Marketing, or related fields
• Experience: A minimum of 5 years in a marketing communications role, ideally with supervisory responsibilities

Additional Knowledge / Skills / Attributes:

• A proven history of developing and implementing successful communication strategies that promote brand growth and enhance customer engagement
• Exceptional presentation and communication skills, capable of crafting compelling narratives for a variety of audiences
• Strong analytical and problem-solving skills, with an insights-driven approach to measuring and optimizing the performance of brand and marketing campaigns
• Experienced in leading cross-functional teams and influencing stakeholders at all organizational levels
• Outstanding organizational abilities with the capacity to manage multiple projects concurrently, meeting deadlines in a fast-paced environment
• Meticulous attention to detail and a commitment to excellence
• Willingness to work occasional weekends to facilitate events