Area Sales Manager

Location- Mumbai

Profile- Area Sales Manager - HORECA

Experience- 4 years

Ctc- up to 12 lpa

Working Days- 6 days (2nd & fourth Saturday off)

Target Industries: HORECA (Hotels, Restaurants, and Cafes)

About the Company

Established in India in 1987, the company focuses on the production of dyed and blended yarns. It is publicly traded on the Bombay Stock Exchange, India's leading stock exchange. In response to the growing trend towards e-commerce, the company expanded into e-retailing across multiple product categories in 2013. Since then, it has diversified its portfolio to include over 25,000 products across more than 500 brands.

Key Responsibilities:

The Area Sales Manager (ASM) HORECA is tasked with formulating and implementing sales strategies aimed at driving revenue within the HORECA sector. This role requires cultivating robust relationships with significant accounts, managing distributor networks, and leading a sales team to meet established targets in the designated territory.

Key Responsibilities:

1.  Sales Strategy & Execution:

• Design and execute sales initiatives to meet HORECA channel targets within the assigned area.
• Identify and pursue new business opportunities, broaden the customer base, and manage current accounts.
• Assess sales performance and suggest enhancements to achieve objectives.

2.  Relationship Management:

• Establish and nurture relationships with key decision-makers in hotels, restaurants, cafes, and catering firms.
• Negotiate contracts, agreements, and pricing structures to ensure satisfaction for both clients and partners.
• Conduct regular client visits to maintain high levels of customer satisfaction.

3.  Team Leadership:

• Inspire, lead, and train a sales team to maximize performance and results.
• Collaborate with team members to create effective sales pitches and presentations.

4.  Market Intelligence:

• Stay informed about market trends, customer preferences, and competitor activities in the HORECA industry.
• Offer insights and feedback to marketing and product development teams to refine strategies and offerings.

5.  Distributor Management:

• Supervise distributor operations, ensuring timely product delivery and availability at client locations.
• Evaluate distributor performance and ensure compliance with company policies and targets.

6.  Reporting & Analysis:

• Compile and present regular sales reports and forecasts to senior management.
• Analyze sales data to pinpoint growth opportunities and identify areas needing improvement.

Desired Skills & Competencies:

• Comprehensive knowledge of the HORECA industry, including major players, trends, and market dynamics.
• Self-driven, with a focus on achieving results.
• Able to perform under pressure and meet tight deadlines.
• Strong leadership and team management skills.
• Proficiency in CRM software and the Microsoft Office suite.