Social Media Executive JD

Key Responsibilities:

Content Development and Oversight

• Craft and implement captivating, brand-consistent content for various social media platforms, such as Facebook, Instagram, LinkedIn, and TikTok (Includes short-form video editing and graphic design).
• Participate in client meetings to gain insights into their business objectives and customize content accordingly.
• Support onsite filming for short-form videos.
• Produce engaging content for both owned and paid media channels, ensuring consistency with overarching marketing strategies.

Strategic Planning

• Create a detailed social media strategy and oversee content calendar development.
• Establish campaign KPIs and monitor performance metrics, offering analysis and suggestions for enhancements.
• Deliver actionable insights driven by data analysis, industry developments, and best practices.

Performance Evaluation

• Gather, assess, and analyze social media metrics to evaluate campaign success.
• Oversee daily social media operations, including content development, post scheduling, and strategic organization to optimize engagement and outreach.
• Track and analyze social media performance using appropriate tools, providing regular reports and insights.

Collaboration and Coordination

• Work in conjunction with cross-functional teams to ensure content is in line with brand standards and messaging.
• Facilitate effective communication among various teams to keep all stakeholders informed and engaged.
• Conduct research on current benchmark trends and audience preferences in partnership with the digital marketing team.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related discipline.
• Demonstrated experience in content creation and social media management, with a strong grasp of the current and evolving social media landscape, trends, and platforms.
• Outstanding written and verbal communication abilities.
• Proficient in graphic design software (e.g., Canva, Photoshop, Illustrator) and video editing applications (e.g., CapCut, iMovie, Premiere Pro).
• Basic knowledge of video editing tools for platforms like YouTube, TikTok, and Instagram Reels.
• Strong analytical skills, with experience utilizing tools such as LinkedIn Analytics, Google Analytics, or similar platforms.
• Familiarity with social media management applications.