Digital Data and eCommerce Specialist

Brief Summary

We are on the lookout for a driven Digital and eCommerce Specialist who can propel online sales and improve customer interaction through creative strategies. The ideal candidate will have a background in direct-to-consumer (D2C) growth and a strong inclination towards data-centric solutions.

Responsibilities

• Craft and implement thorough end-to-end D2C strategies aimed at enhancing online sales and elevating brand visibility. Streamline the consumer journey by leveraging effective CRM, marketing automation, and loyalty initiatives. Explore and seize B2B opportunities to boost revenue across various channels. Utilize data analytics to maximize commercial performance by identifying trends and opportunities. Spearhead promotional initiatives such as Gift with Purchase (GWP) and exclusive merchandise launches to drive revenue. Collaborate with international teams to establish requirements for optimizing D2C platforms. Improve website and mobile user experience using UX-UI tools and A/B testing to enhance conversion rates. Create and execute digital media strategies that incorporate both paid and organic channels for improved customer engagement and retention. Promote teamwork across marketing, design, and customer service departments to guarantee a cohesive online customer experience. Conduct regular analyses of D2C data and competitor activities, producing performance metrics and reports.

Requirements

• Bachelor's Degree in Digital Marketing, eCommerce, or a relevant discipline. At least 2 years of experience in driving D2C growth. Demonstrated expertise with eCommerce platforms such as Shopify, Magento, or Salesforce Commerce Cloud. In-depth understanding of digital marketing strategies and consumer behavior. Strong analytical skills with the capability to extract insights from data for informed decision-making. Proven track record of managing and executing successful D2C strategies that deliver tangible business results. Capability to work autonomously as well as collaboratively within a diverse team setting. Openness to travel as necessary for the position.