Senior Finance Manager COA

Cost of Acquisition Governance

• Establish and enforce financial governance frameworks that ensure precise and consistent tracking and reporting of Cost of Acquisition (CoA) throughout the organization.
• Oversee, assess, and critically evaluate key drivers and processes related to CoA, guaranteeing alignment with strategic objectives and adherence to established policies.
• Perform variance analysis on CoA elements (such as customer acquisition expenses, marketing effectiveness, and trade promotions) to uncover potential cost-saving opportunities.
• Offer actionable insights and recommendations for the optimization of CoA, ensuring efficient and sustainable resource utilization.
• Engage in cross-functional and global collaboration with Sales, Marketing, and Commercial teams to ensure compliance with governance processes and alignment with business objectives.

Zero-Based Budgeting (ZBB) Execution

• Lead the adoption and oversight of Zero-Based Budgeting (ZBB) principles across various departments, particularly focusing on CoA and BBI-related activities.
• Collaborate closely with budget stakeholders to ensure that all expenditures are validated and in line with the organization’s priorities.
• Conduct ZBB training and foster engagement across business units to promote accountability and adherence to budgeting protocols.
• Work alongside regional finance leaders to monitor ZBB compliance and identify opportunities for system and process enhancements.
• Enhance budget management efficiency by introducing improved tools and templates, promoting a culture of ownership.

Collaboration with Stakeholders and Governance Oversight

• Serve as a trusted financial advisor to business stakeholders on critical initiatives, including BBI and promotional expenditure governance, utilizing insights to inform strategic decisions.
• Facilitate alignment among departments (Demand Planning, Sales, and Marketing) to ensure seamless integration of budgeting and financial reporting processes.

Process Enhancement and Continuous Improvement

• Consistently assess and enhance CoA and ZBB processes to optimize efficiency, accuracy, and governance.
• Investigate and implement automation and technology solutions (e.g., Vistex, SAP modules) to bolster financial governance efforts.
• Act as a catalyst for organizational change, championing best practices for financial discipline and operational excellence.

Knowledge & Experience

• Proven experience in Financial Analysis and Reporting, preferably in Sales or Brand Finance co-piloting functions.
• Strong background in Financial Forecasting and variance analysis, including business interpretation skills.
• Thorough understanding of P&L and Balance Sheet under local GAAP and IFRS standards.
• Solid grasp of the month-end closing process and its impact on the P&L and Balance Sheet.
• Experience in a multi-functional work environment.
• Bachelor's or master's degree in finance and accounting.
• Proficient in Excel, with experience using SAP, Hyperion, OneStream, or other reporting/forecasting systems.

Essential Skills

• Strong financial leadership capabilities.
• Robust commercial insight.
• Exceptional written and verbal communication skills, enabling effective interactions with stakeholders at all organizational levels, including proficiency in English.
• P&L and CoA Knowledge: Comprehensive understanding of P&L drivers, Cost of Acquisition structures, and associated financial frameworks.
• Tool and System Expertise: Advanced proficiency in Excel and experience with financial tools such as SAP, Hyperion, Vistex, or similar platforms.
• Thorough knowledge of local GAAP and IFRS, including familiarity with monthly financial closing processes.
• Prior experience in FMCG or multinational corporations is highly desirable.

Professional Experience

• Strategic Financial Insight: Ability to analyze intricate financial and operational data and translate it into actionable strategies and plans.
• Governance Leadership: Proven track record in designing, implementing, and managing financial governance frameworks.
• Business Partnering: Demonstrated success in collaborating with cross-functional teams and influencing decisions at all organizational levels.
• Commercial Insight: Practical knowledge of pricing models, promotional strategies, and return-on-investment (ROI) considerations.
• Strong Communication Skills: Capability to convey complex financial concepts effectively at all levels, including senior management, both verbally and in writing.
• Adaptability and Problem-Solving: High mental agility to navigate evolving challenges and develop effective solutions in a dynamic environment.

Qualifications

• Bachelor's degree in Finance, Accounting, Economics, or a related discipline (Master's degree is advantageous).
• Professional certifications (e.g., CPA, CMA, ACCA, or CIMA) are a plus but not required.
• A minimum of 7–10 years of experience in Financial Analysis, Budgeting, or governance-related roles, with a focus on cost control and ROI assessment.
• Experience in FMCG sectors or familiarity with retail trade terms and promotional spending is highly preferred.