Performance Marketing Head

Position Overview:

In the role of Performance Marketing Head, you will play a crucial role in driving significant impact, transformative change, and strategic vision within our marketing division. Reporting directly to the CEO and working in tandem with the executive team, you will lead high-stakes projects and initiatives that are in line with OOm's overarching mission and business goals.

Your Responsibilities:

• Strategic Innovation Leadership: Keep a pulse on industry trends and competitor movements to uncover areas for enhancement and innovation. Execute these strategies to sustain our competitive advantage.
• Team Leadership & Development: Guide, mentor, and oversee a team of performance marketing professionals. Cultivate a culture of high performance and identify emerging leaders within the group.
• Collaboration Across Functions: Engage closely with senior leadership to establish the performance marketing team's strategic roadmap and propel initiatives to meet defined objectives.
• Campaign Optimization: Manage the planning, execution, and refinement of marketing campaigns, ensuring they achieve or surpass established targets.
• Team Performance Enhancement: Develop and implement regular training programs to elevate team capabilities, encourage ongoing learning, and keep abreast of industry advancements.
• Process Improvement: Assess and improve departmental processes and workflows to enhance efficiency and productivity.

Ideal Candidate Profile:

• Motivational Leadership: Demonstrated ability to inspire, mentor, and lead a team towards achieving shared objectives and skill enhancement.
• Conflict Resolution Skills: Proficient in managing interpersonal conflicts and fostering a positive workplace environment.
• Delegation Skills: Effective at delegating responsibilities while ensuring accountability throughout the team.
• Passion for Digital Trends: Genuinely interested in digital innovations and forward-looking, with a strong awareness of the latest trends in the digital arena.
• Analytical Mindset: Possess robust analytical skills to evaluate team performance and generate actionable insights.
• Channel Knowledge: Extensive knowledge of digital marketing channels, particularly Meta, Google, and TikTok, and how to utilize them for optimal return on investment.
• Strong Communication Skills: Exceptional verbal and written communication abilities, capable of presenting strategies and insights clearly and confidently to senior executives.
• Creative Problem Solver: Resourceful and innovative in tackling challenges and overcoming obstacles.