Marketing Manager (WY)

Primary Responsibilities:

• Strategic Development & Campaign Oversight: Create and execute marketing strategies and campaigns aimed at boosting foot traffic, enhancing revenue streams, and fortifying the brand's presence in the market.
• Brand Stewardship: Maintain uniformity in messaging, visuals, and the alignment of all marketing collateral with the brand's identity and vision.
• Digital Marketing & Audience Engagement: Oversee social media channels (Facebook, Instagram, TikTok), produce captivating content, and evaluate performance metrics to enhance engagement.
• Collaboration & Partnerships: Partner with malls, event organizers, influencers, and other stakeholders to promote arcade activities and facilitate cross-promotional events.
• Customer Insights & Market Analysis: Perform research to gain insights into customer preferences and behaviors within the arcade and entertainment sectors.
• Performance Monitoring & Analysis: Track and report on essential performance indicators (KPIs) such as ROI, campaign reach, and foot traffic effects, and suggest areas for enhancement.
• Budget Oversight: Manage the marketing budget, ensuring the execution of cost-efficient campaigns with significant impact.
• Event Coordination & Implementation: Plan and carry out events like tournaments, promotions, and seasonal festivities to draw in customers.
• Team Collaboration & Leadership: Collaborate with the operations team to ensure marketing efforts align with business goals, while also mentoring junior marketing personnel.
• Creative Marketing Initiatives: Continuously seek out and apply innovative strategies and emerging trends to boost brand visibility and customer interaction.

Qualifications:

• Language Skills: Trilingual proficiency (ability to communicate with speakers of English, Mandarin, and Bahasa Malaysia).
• Professional Background: Experience in gaming and entertainment marketing is advantageous.
• Self-Assurance: Capability to confidently advocate for and represent the brand.
• Educational Background: Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional certifications.