Marketing Analytics Specialist

Primary Responsibilities

• Generate periodic performance reports to aid both regional and global teams in assessing the impact of marketing initiatives, focusing on revenue generation and return on investment (ROI).
• Create and sustain dashboards that monitor marketing operations alongside essential business metrics.
• Assist marketing teams in analyzing campaign outcomes, evaluating channel performance, and identifying factors that drive customer acquisition and retention.
• Leverage analytical and statistical expertise to correlate marketing expenditures with business outcomes and reveal trends in user behavior.
• Deliver insights related to ROI, multi-channel performance, creative effectiveness, and cost efficiency through the use of marketing analytics tools (such as attribution models, LTV analysis, and MMM) as well as generative AI.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Finance, Computer Science, or other quantitative disciplines.
• A minimum of 4 years of experience in marketing analytics, digital marketing, strategic planning, or consulting (experience in B2C is advantageous).
• In-depth knowledge of generative AI and tools based on large language models (LLMs).
• Practical experience in optimizing digital campaigns across various channels (including SEM, Social Media, and Display advertising).
• Proficiency in Excel, PowerPoint, SQL, Tableau, or Power BI; familiarity with Databricks is a plus.
• Strong analytical skills with a background in handling large or intricate datasets, employing applied analytics methodologies (such as LTV, MMM, and attribution).
• Exceptional communication abilities, capable of converting complex data into straightforward recommendations for stakeholders.
• Ability to independently manage multiple projects while collaborating effectively with cross-functional teams across different regions.
• Skilled at translating business inquiries into technical specifications and providing insights that influence decision-making.
• A proactive self-starter who can work independently while sharing knowledge and best practices within the team.