Manager, Marketing (Consumer Electronics)

• Oversee the comprehensive planning and implementation of integrated marketing initiatives across ATL (TV, radio, print), digital platforms (social media, programmatic advertising, content), and on-the-ground activations, ensuring a unified brand message that aligns with organizational objectives.
• Lead the creation and execution of brand and corporate marketing campaigns, enhancing consumer awareness, building brand equity, and driving sales conversions through a well-rounded 360° strategy.
• Steer strategic media planning and purchasing, collaborating closely with external partners such as press outlets, online media, magazines, POSM suppliers, outdoor advertising firms, event agencies, and public relations experts to secure cost-effective and impactful advertising placements.
• Work collaboratively across internal teams, including product marketing, retail, digital, and sales, to ensure that marketing campaigns are in sync with business strategies and product development roadmaps.
• Act as the main point of contact with creative and media agencies, managing the briefing process, reviewing creative outputs, and ensuring on-time execution and delivery.
• Monitor campaign performance, utilizing market insights, competitive analysis, and campaign metrics to assess effectiveness and foster ongoing improvement.
• Administer and optimize the annual marketing budget, ensuring strategic resource allocation while maximizing return on marketing investment (ROMI).
• Assist in the execution of brand-focused events, product showcases, sponsorships, and other experiential marketing activities to engage consumers and enhance brand perception.
• Facilitate consistent internal communication across departments, promoting alignment and smooth execution of marketing strategies from planning stages to post-campaign analysis.

Job Requirements

• Bachelor's Degree in Marketing, Mass Communication, or a related field.
• A minimum of 8 years of experience in a consumer-focused marketing position. Candidates with backgrounds in advertising agencies, telecommunications, or FMCG industries are highly encouraged to apply.
• Strong adaptability to evolving market dynamics and new technologies.
• Exceptional communication and interpersonal skills, complemented by strong organizational and planning abilities.
• Proficient in Microsoft Office Suite – Word, Excel, and PowerPoint.
• A creative, proactive team player capable of working independently and managing deadlines effectively.