Integrated B2B PM

Position Overview

• Accountable for the implementation of comprehensive B2B demand generation initiatives aimed at promoting Samsung B2B products and solutions across essential industry sectors.

• Additionally, the individual will drive active engagement with channels and partners' programs to foster robust mindshare and collaborative efforts.

Key Responsibilities

• Oversee the overall sales and profitability for the Large Format Display (LFD) and LED product lines within the B2B sector. This portfolio encompasses all large display solutions intended for commercial applications.
• Formulate product configurations, positioning, and channel strategies targeting specific segments in the market.
• Recognize market and technological trends related to products and provide insights to the product planning team at headquarters.
• Manage Supply Chain processes to guarantee timely delivery to channel partners, coordinating with sales, account managers, and the Supply Chain Management Manager on sales forecasts and delivery performance indicators.
• Collaborate with channel partners to meet business objectives and maintain optimal channel inventory levels.
• Evaluate pricing strategies on a quarterly basis to ensure market competitiveness.
• Support competitive benchmarking and product comparisons.
• Coordinate with headquarters and regional offices on product inquiries and pricing, participating in all product-related discussions.
• Assist in managing distributors and channel partners to secure and succeed in commercial tenders.
• Ensure effective use of marketing and sales deductions through meticulous management of P&L.
• Gain an extensive understanding of solutions for LFD displays and work with third parties to confirm solution compatibility with our products.
• Devise new go-to-market strategies to penetrate new business segments.
• Innovate new applications and markets for LFD products.
• Create and oversee channel partner programs, including Target Incentives, Training, and Certification management.
• Collaborate with account and solutions teams to develop new product go-to-market strategies and approaches.
• Engage with colleagues at Samsung to investigate cross-product offerings.

Qualifications and Skills

• Possesses extensive expertise or specialized knowledge, effectively utilizing skills to advance company objectives and achieve goals in innovative and impactful ways.
• Proactively addresses complex challenges by analyzing situations or data, even in seemingly unsolvable circumstances.
• Operates independently to establish methods and procedures for new or unique assignments.
• May oversee the activities of others.
• Typically requires a minimum of 12 years of relevant experience and a Bachelor's degree, or 10 years with a Master's degree, or a PhD with 7 years of experience.