Director, NI APAC Marketing

Job Description

Position Summary:

Emerson presents a compelling opportunity for a skilled Director of APAC Marketing who is eager to advance their career. In this pivotal leadership role, you will spearhead the marketing strategy, implementation, and business performance for the Asia-Pacific region, excluding China. As an integral member of both the Global Marketing Leadership Team and the Regional Marketing Leadership Team, you will align enterprise growth objectives with regional market demands, enhancing customer engagement, demand generation, brand visibility, pipeline development, and sustainable business outcomes. This role allows you to shape global strategies, collaborate with senior leadership across the organization, and manage a talented, diverse team in some of the most dynamic markets worldwide.

In This Role, Your Responsibilities Will Be:

• Oversee the APAC regional marketing organization outside of China, managing both direct and matrixed teams across various countries, cultures, and functions.
• Formulate and implement annual and multi-year regional marketing strategies that align with global business goals and regional growth initiatives.
• Cultivate, mentor, and enhance a collaborative, accountable, and customer-oriented team that supports individual development and organizational success.
• Collaborate with sales, services, business, and marketing leaders to pinpoint market opportunities, comprehend customer needs, and prioritize growth investments.
• Direct integrated demand generation and customer engagement initiatives across digital marketing, communications, events, partner marketing, technical marketing, and thought leadership.
• Tailor global campaigns, messaging, and customer experiences to boost relevance, engagement, and business impact within local markets.
• Establish success metrics, assess campaign and program performance, and optimize investments based on quantifiable business results, including pipeline, revenue contributions, and customer engagement.
• Act as an external spokesperson and thought leader at industry events, customer engagements, conferences, media opportunities, social channels, and internal forums.
• Convey compelling insights regarding company strategy, solutions, customer challenges, industry trends, and emerging opportunities.
• Convert customer insights and regional market dynamics into strategic recommendations that shape global strategy, investment decisions, and execution priorities.
• Work closely with Global Marketing, Product Marketing, Business Units, Operations, Communications, and regional teams to drive collective business outcomes.
• Manage regional budgets, workforce planning, performance reporting, resource allocation, and initiatives focused on operational excellence.
• Advocate for data-driven decision-making, operational discipline, continuous improvement, and cross-functional accountability.
• Represent APAC marketing at global and regional leadership forums, ensuring that regional insights inform enterprise-wide decisions.
  
  

Who You Are:

You envision future possibilities and translate them into innovative strategies. You create competitive and transformative strategies that clearly link vision with action. You forge strong customer relationships and deliver solutions centered on customer needs. You nurture talent to achieve both individual career aspirations and organizational objectives while promoting collaboration, accountability, and high performance across diverse teams.

For This Role, You Will Need:

• Extensive experience in marketing, commercial strategy, business leadership, or a related field with oversight of regional, multinational, or global programs.
• Proven track record in leading, coaching, and developing teams across multicultural environments.
• Familiarity with test and measurement, industrial technology, enterprise software, manufacturing technology, engineering-focused industries, business-to-business technology, or other intricate technical markets.
• Strong business acumen and commercial judgment, capable of linking marketing expenditures to customer engagement, pipeline development, revenue growth, and overall business outcomes.
• Ability to grasp technical products, engineering-driven solutions, and customer applications and translate them into significant business value.
• Experience in simplifying complex concepts into clear, compelling, and customer-relevant messaging.
• A demonstrated ability to influence senior stakeholders and work collaboratively across functions in a global, matrixed environment.
• Proven experience in developing marketing strategies and delivering measurable outcomes through integrated marketing programs and go-to-market initiatives.
• Exceptional written, verbal, and executive-level presentation skills in English.
• Willingness and ability to travel regularly throughout APAC and internationally.
• Residency within the APAC region, subject to applicable employment and work authorization regulations.
• A bachelor's degree, professional qualification, or an equivalent combination of practical experience and demonstrated success in engineering, computer science, marketing, business, communications, or a related discipline.
  
  

Preferred Qualifications That Set You Apart:

• Knowledge of the test and measurement sector, engineering workflows, or related industrial technology fields.
• Experience in developing and executing APAC regional marketing strategies and growth plans.
• Background in navigating complex, highly matrixed global organizations.
• Proficiency in an Asian language alongside professional fluency in English.
• A master's degree in business administration, international business, marketing, engineering, or a related area.
• Experience representing an organization through executive presentations, customer events, industry conferences, media interactions, analyst briefings, or thought leadership initiatives.
• Experience in leading marketing transformation, digital marketing, commercial excellence, or customer experience initiatives.
  
  

Our Culture & Commitment To You:

At Emerson, we prioritize creating a work environment where every employee feels valued, respected, and empowered to grow. We cultivate a culture that encourages innovation, collaboration, and diverse perspectives—recognizing that great ideas stem from strong teams. Our commitment to continuous career development and fostering an inclusive culture ensures you receive the support needed to thrive. Be it through mentorship, training, or leadership opportunities, we invest in your success to enable you to make a significant impact. We believe that diverse teams working in harmony are crucial to driving growth and achieving business results.

We understand the importance of employee well-being.

We offer competitive benefits packages, a variety of medical insurance options, an Employee Assistance Program, employee resource groups, recognition programs, and more. Our culture supports flexible time off policies, including paid parental leave (for both mothers and fathers), vacation time, and holidays.

About Us

WHY EMERSON

Our Commitment to Our People

At Emerson, we are driven by a spirit of collaboration that empowers our diverse, multicultural teams around the globe to drive innovation that improves health, safety, intelligence, and sustainability worldwide. We invite you to join us in our ambitious vision.

We have fostered a community of engaged, curious individuals who thrive in an environment where they are welcomed, trusted, celebrated, and empowered to tackle the world's most complex challenges — for our customers, communities, and the planet. You'll play a vital role in this mission while enhancing your skills through our award-winning employee development programs. We take pride in being a responsible corporate citizen in every location we operate, committed to our people, our communities, and the world as a whole. We embrace this responsibility and strive to make a positive difference in every endeavor.

At Emerson, you will witness firsthand that our people are central to everything we do. So, let's embark on this journey. Let’s think innovatively, learn, collaborate, and grow. Seek opportunities. Challenge boundaries. Be empowered to enhance our operations. Accelerate towards breakthroughs. Let’s move forward, together.

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About Emerson

Emerson stands as a global leader in automation technology and software. With our deep domain expertise and a legacy of excellence, Emerson aids customers in essential industries such as life sciences, energy, power and renewables, chemicals, and advanced factory automation to operate more sustainably while enhancing productivity, energy security, and reliability.

Through our global operations and a comprehensive portfolio of software and technology, we support companies in implementing digital transformation to significantly enhance their operations, conserve valuable resources, and improve safety.

We provide equitable opportunities, celebrate diversity, and embrace challenges with the confidence that together, we can create an impact across a wide range of countries and industries. Whether you are an experienced professional seeking a career transition, an undergraduate student exploring options, or a recent graduate with an advanced degree, you will find your opportunity to make a difference with Emerson. Join our team – let's embark on this journey!

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