Channel Sales Manager & Senior Excutive

Daily Responsibilities

• Sales Performance Monitoring: Track daily retail sales metrics, pinpoint top and bottom-performing SKUs, and identify irregularities in sell-through rates across different locations.
• Retail Outlet Audits: Perform regular inspections at key retail stores to verify proper product presentation, sufficient inventory levels, and adherence to visual merchandising standards.
• Training & Motivating Promoters: Manage ongoing product and sales training sessions for store promoters and implement incentive programs to enhance performance.
• Execution of Promotional Activities: Ensure that promotions are carried out as intended, address on-site challenges, and collect direct feedback from staff and customers.
• Market Insights Collection: Gather and synthesize in-store and consumer feedback, providing actionable insights to internal teams such as product, marketing, and planning.

Weekly Tasks

• Evaluate weekly sales patterns, identify potential gaps or opportunities, and recommend corrective measures.
• Conduct store visits to key locations to reinforce product knowledge and readiness for promotions.
• Facilitate structured, product-specific training sessions aligned with market demands.
• Assess the execution and effectiveness of ongoing promotions and recommend enhancements.
• Aggregate and present feedback from stores and customers to enhance product offerings and channel support.

Monthly Deliverables

• Generate a comprehensive sell-through performance report showcasing leading stores, encountered challenges, and actions taken.
• Review and assess retail marketing campaigns, offering data-driven suggestions for future initiatives.
• Evaluate outcomes of promoter training and refine training materials and structure for future sessions.
• Hold goal review meetings with retail team leaders, measure performance against KPIs, and develop the sales strategy for the upcoming month.

Requirements

Experience & Qualifications

• A minimum of 5–7 years of experience in channel or retail sales management, ideally within the consumer electronics or technology sectors.
• Previous experience collaborating with or managing accounts for brands like Dyson, Samsung, and Philips, or other comparable industry leaders.
• A strong history of achieving and surpassing sell-through targets in offline retail settings.
• Demonstrated ability to lead and inspire field teams, driving performance through effective training and sales initiatives.
• Proficient in analyzing POS data, tracking inventory movements, and understanding consumer behavior in retail environments.

Skills & Attributes

• Outstanding communication, leadership, and interpersonal skills.
• Data-driven approach with strong analytical and reporting capabilities.
• Proactive, hands-on, and meticulous attention to detail.
• Willingness to travel frequently for store visits, audits, and team training sessions.
• Ability to thrive in a dynamic, fast-paced, and high-growth environment.