APAC Field Marketer

Introduction

At IBM Global Sales, we unite innovation, teamwork, and specialized expertise to help clients address their most complex business needs. Across industries and geographies, you will collaborate with colleagues, clients, and partners to co-create solutions that support digital transformation and deliver durable impact. Success in Global Sales is powered by curiosity, empathy, and collaboration. You’ll blend technical insight with strong interpersonal skills to build trusted relationships and shape solutions that strengthen both business performance and society. With world-class onboarding, ongoing learning, and a collaborative culture, IBM provides the resources and opportunities to advance your career. Join a global organization committed to driving innovation and making a meaningful difference.

Your Role And Responsibilities

As a Demand Generation Professional, you will be responsible for executing omnichannel marketing journeys mapped to specific personas and products. You will partner with multiple teams to generate pipeline and refine the channel mix to meet agreed objectives.

Your Primary Responsibilities Will Include

• Demand Planning: Develop targets for aligned focus products/personas through digital journeys and outbound account activation, coordinating with sales and partners.
• Campaign Execution: Work with Paid media, Web, Innovation Studio, Email/Automation, and Social teams to deliver campaign results and increase momentum through programmatic nurture programs.
• Event Support: Assist with key events by building a complete demand plan and follow-up strategy that improves conversion.
• Lead Management: Co-own the lead pass engine with Digital Sales to route leads to skilled, high-converting partners and increase yield.
• Marketing Expertise: Serve as Marketing SME for the aligned brand, including enabling partners on brand marketing strategy and campaign best practices.
  
  

Preferred Education

Bachelor's Degree

Required Technical And Professional Expertise

• Marketing Execution: Experience designing and running omnichannel marketing journeys, including localization and personalization of marketing journeys.
• Digital Demand: Experience creating targets for focus products/personas through digital journeys and outbound account activation, in partnership with sales and partners.
• Campaign Collaboration: Experience collaborating with Paid media, Web, Innovation Studio, Email/Automation, and Social teams to achieve campaign outcomes.
• Event Strategy: Experience supporting key events to develop a full demand plan and follow-up strategy that increases conversion.
• Marketing Expertise: Experience acting as a Marketing SME for a brand, including enabling partners on brand marketing strategy and campaign best practices.
  
  

Preferred Technical And Professional Experience

• Digital Marketing Tools: Experience with programmatic nurture programs and lead pass engine management.
• Data Analysis Skills: Ability to optimize channel mix and evaluate campaign outcomes.
• Marketing Automation: Familiarity with Email/Automation and Social teams to achieve campaign objectives.