SEA Design Lead

Position Overview

At Accenture Song, our Southeast Asia Design & Digital Products practice is at the forefront of integrating business strategy, enhancing customer experience, service design, and driving digital product innovation. As an Associate Director in Service & Experience Design, you will spearhead intricate transformation initiatives and cultivate experience-driven growth for our clients throughout Southeast Asia.

This position merges regional client leadership, design proficiency, business development, and team leadership. You will manage multidisciplinary teams across various markets, collaborate with senior client executives, spearhead design-led transformation efforts, and contribute to the expansion of Accenture Song's design capabilities across Southeast Asia.

Core Responsibilities

. Oversee and direct large-scale service design, customer experience, and digital transformation initiatives across Southeast Asia, ensuring that business, customer, and operational objectives are met.

. Serve as a trusted partner to senior client stakeholders, including C-suite executives and business leaders, to help define strategic roadmaps, transformation agendas, and opportunities for experience-led growth.

. Lead diverse teams of service designers, experience designers, researchers, strategists, product experts, and technologists across various countries and delivery locations.

. Manage the complete design process from discovery and strategy to service design, experience design, prototyping, and implementation, ensuring uniformity and high quality across projects.

. Cultivate and expand relationships with senior clients across key accounts, identifying avenues to enhance existing engagements and create new opportunities for Accenture Song.

. Take charge of opportunity qualification, solution development, proposal creation, client presentations, and competitive initiatives, supporting regional business growth objectives.

. Establish design governance, quality benchmarks, delivery models, and operational practices that facilitate scalability across Southeast Asian markets.

. Influence executive decision-making through impactful storytelling, robust business cases, customer insights, and strategic recommendations.

. Mentor and sponsor design talent across the region through coaching, career development, succession planning, recruitment, and capability enhancement initiatives.

. Promote a culture of innovation by advocating for AI-enabled design practices, emerging methodologies, and novel approaches to delivering value to clients.

. Represent Accenture Song at industry forums, client events, thought leadership initiatives, and marketplace activities throughout Southeast Asia.

Essential Qualifications

. Bachelor's degree in Design, Human-Computer Interaction, Service Design, Product Design, Business, Innovation, or a related field.

. Significant experience in leading service design, customer experience, digital product innovation, or transformation projects in consulting, agency, or corporate environments.

. Proven track record in managing regional or multi-market engagements within Southeast Asia or other global markets.

. Strong executive presence with a demonstrated ability to influence senior business leaders and facilitate strategic decision-making.

. History of managing large, cross-functional teams across design, business, and technology sectors.

. Experience in developing business cases, identifying opportunities, supporting sales efforts, and contributing to revenue enhancement.

. Extensive knowledge in human-centered design, service design, customer experience transformation, and digital product delivery.

. Excellent facilitation, workshop leadership, storytelling, and stakeholder management abilities.

Desirable Qualifications

. Background in public sector, financial services, telecommunications, healthcare, consumer goods, travel, retail, or technology industries.

. Experience in building and scaling regional design teams and practices.

. Strong comprehension of operating model transformation, organizational design, and experience-led business transformation.

. Experience managing distributed teams across multiple Southeast Asian markets.

. Familiarity with AI-assisted research, design, prototyping, and experience innovation tools.

. Contributions to industry thought leadership, conference speaking engagements, publications, or participation in design communities.