PROCESS INNOVATION PROFESSIONAL-MARKETING OPERATIONS

Introduction

Join IBM Consulting and build long-term client relationships through hands-on collaboration with teams worldwide. In this position, you will work for IBM BPO, part of Consulting, helping accelerate digital transformation with agile methods, process mining, and AI-driven workflow automation.

You’ll partner with innovators across a range of industries to advance the hybrid cloud and AI journey for some of the most forward-thinking and high-value companies globally. Your ability to drive measurable change is supported by IBM’s strategic partner ecosystem and a strong set of technology platforms across the IBM portfolio, including IBM Software and Red Hat.

Curiosity and an ongoing drive to learn are central to success at IBM Consulting. You’ll be supported by mentors and coaches who encourage you to question the status quo, explore ideas beyond your immediate role, and develop creative solutions that deliver breakthrough outcomes for a diverse network of clients. Our culture of continuous improvement and empathy supports long-term career growth and learning in an environment that values your individual skills and experience. 

Your Role And Responsibilities

• Configure and set up marketing campaigns across multiple platforms, ensuring accurate implementation.
• Work with marketing teams to understand campaign goals, requirements, and target audiences.
• Use marketing automation tools to create and deploy email campaigns, landing pages, and workflows.
• Apply tracking parameters to support campaign performance measurement and analysis.
• Perform quality assurance reviews to confirm correct campaign execution and troubleshoot issues.
• Coordinate with cross-functional teams to connect campaign setups with CRM and analytics systems.
• Track and improve campaign setup processes to enhance efficiency and effectiveness.
• Keep current with platform updates and best practices for campaign setup.
• Provide assistance and training to marketing teams on campaign setup tools and processes.
  
  

Preferred Education

Master's Degree

Required Technical And Professional Expertise

• Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
• Strong knowledge of marketing campaign setup processes and best practices.
• Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
• Experience working with CRM systems and integrating them with marketing platforms.
• Detail-oriented approach with strong organizational and time management capabilities.
• Familiarity with tracking and analytics tools to evaluate campaign performance.
• Strong communication and collaboration skills with marketing teams.
• Problem-solving skills to diagnose and resolve setup-related issues.
• Understanding of segmentation and targeting strategies for campaign setup.
  
  

Preferred Technical And Professional Experience

• Certification in relevant marketing automation platforms.
• Knowledge of HTML/CSS to support basic troubleshooting and customization.
• Experience applying A/B testing methodologies in campaign setup.
• Familiarity with API integrations for data exchange between marketing tools.
• Experience with advanced campaign setup capabilities, including personalization and dynamic content.
• Understanding of compliance and regulatory considerations in marketing.
• Commitment to continuous learning and staying current with trends in marketing technology.
• Experience using project management tools to coordinate and track work.