Modern Trade E-Commerce Campaign Specialist (Telco Industry)

About the Role

We are looking for a dynamic and results-oriented Modern Trade & E-commerce Campaign Specialist to strategically plan, implement, and enhance trade marketing initiatives within the Modern Trade channel (including hypermarkets, supermarkets, convenience stores, and petrol marts) for our Telco/FMCG product lineup. This position serves as a crucial link between brand strategy and retail execution, transforming national campaigns into effective in-store activations that boost foot traffic, sell-in, sell-out, and brand visibility across primary modern trade accounts.

The ideal applicant will possess robust project management capabilities, a deep understanding of retail and channel marketing, a data-driven approach, and practical experience collaborating with key account teams, merchandisers, and retail partners.

Key Responsibilities

Campaign Planning & Execution

• Create and implement modern trade campaigns (such as in-store promotions, bundling offers, SIMPACKS/Data Service activations, and digital top-up initiatives) that align with brand and commercial objectives.
• Develop campaign timelines in collaboration with Trade Marketing, Key Account, and Brand & Marketing teams.
• Customize national campaigns for various modern trade formats (including hypermarkets, supermarkets, convenience stores, and telco kiosks).
• Coordinate with Digital/E-commerce teams to extend Modern Trade campaigns onto retailers' online grocery platforms, apps, and on-demand delivery services.
• Oversee online shelf presence (including search placement, banners, and digital POSM) and online promotions to ensure consistency with in-store activations and pricing.
• Monitor online-specific KPIs (such as click-through rates, online conversion, and digital share of search) along with in-store sell-out to assess the effectiveness of omnichannel campaigns.

Retail & Channel Management

• Engage with modern trade partners (e.g., major retail chains) on space negotiations, POSM placements, and promoter deployments.
• Guarantee flawless in-store execution, including planograms, signage, pricing accuracy, and promotional compliance.
• Maintain relationships with merchandising agencies and third-party promoter teams.

Performance Tracking & Reporting

• Track campaign KPIs: sell-in/sell-out volumes, footfall conversion, SIM activations, ARPU uplift, and ROI.
• Compile post-campaign analyses and provide recommendations for future campaign optimization.
• Monitor competitor activities and perform promotional benchmarking within the modern trade sector.

Budget & Vendor Management

• Oversee campaign budgets, POSM production, and promoter costs while adhering to allocated spending.
• Source and coordinate with vendors/agencies for premiums, giveaways, and campaign materials.

Cross-Functional Collaboration

• Collaborate closely with Brand, Trade Marketing, Key Account, Supply Chain, and Retail Operations teams to ensure smooth campaign execution.
• Provide insights from the field to shape future campaign strategies and channel-specific offers.

Requirements

Experience & Education

• Bachelor's degree in Marketing, Business, Mass Communication, or a relevant field.
• 2–5 years of experience in trade marketing, modern trade, or channel marketing — experience in the Telco, FMCG, or Consumer Electronics industry is highly preferred.
• A proven history of managing in-store campaigns with tangible commercial outcomes.

Skills & Competencies

• A solid understanding of modern trade dynamics (including hypermarket/supermarket operations, category management, and retailer negotiations).
• Project management abilities with a talent for handling multiple campaigns concurrently.
• An analytical mindset — proficient in working with sales data, KPIs, and Excel/reporting tools.
• Exceptional stakeholder management and communication skills (across internal teams, retail partners, and agencies).
• Creative problem-solving skills with a proactive, execution-focused approach.
• Willingness to travel for store visits and market assessments.

Nice to Have

• Familiarity with telco products (SIMPacks, prepaid/postpaid plans, devices, digital services).
• Experience with retail merchandising agencies or promoter management systems.
• Knowledge of trade marketing tools (such as POSM design coordination, planogram software, etc.).

What We Offer

• A competitive salary along with performance-based incentives.
• Exposure to both telco and FMCG go-to-market strategies.
• The chance to collaborate with leading modern trade retail partners.
• Opportunities for career advancement within Sales/Trade Marketing/Commercial functions.