Marketing Executive

Brief Summary:

• Lead brand expansion across Singapore and Malaysia by managing coordinated product launches, market activations, and retail support. Oversee distributor coordination, digital content, events, and performance reporting to improve product availability and drive stronger commercial results.

Responsibilities

• Plan and deliver in-person events, sampling programmes, and school or gym activations to enhance consumer engagement. Drive new product launches and coordinate packaging and label updates in line with relevant local regulations and brand standards. Manage social media calendars and localized content, while coordinating with influencers and external agencies. Coordinate product ordering with distributors and track inventory levels to maintain appropriate stock buffers and reduce the risk of out-of-stock occurrences. Ensure marketing initiatives are aligned with retail sales targets and supervise the production and on-time delivery of point-of-sale materials. Evaluate campaign return on investment, competitor pricing, and market activities to generate practical insights. Contribute to product lifecycle management, covering packaging development through market activation.

Requirements

• Bachelor's Degree in Marketing, Business, or a related discipline. 2 years of relevant experience in marketing support, event coordination, brand operations, or a related area. Hands-on experience in product coordination, distributor management, and inventory or supply chain administration. Capability to support large-scale activations and coordinate external vendors. Proficiency in operations planning, project management, data analysis, negotiation, and content creation. Familiarity with generative artificial intelligence tools and Microsoft Office applications.