Finance Manager, E-commerce

The role involves fostering a return on investment (ROI) mentality and promoting profitable growth within .com and marketplace channels (E-commerce business). It is essential to establish appropriate governance and controls over CAPEX/IT investments and RGI expenses while ensuring transparent performance reporting is accessible.

Collaborate with sales and commercial teams to formulate channel and commercial strategies aimed at enhancing decision-making and investment strategies, as well as fostering an ROI-focused approach to trade investments and cash flow enhancements among business teams.

Key Responsibilities & Expectations

• Comprehend E-commerce channel objectives and strategies, providing analysis that aids the organization in meeting or exceeding these goals.
• Assist in the annual target-setting process for the E-commerce channel.
• Contribute to the development of channel strategies and decision-making processes.
• Execute profitability analyses for key customers and marketplace outlets, offering recommendations for improvement.
• Assist in the evaluation of business cases for investment decisions related to CAPEX and OPEX.
• Support financial assessments for new marketplace openings.
• Oversee the quarterly and annual target-setting process for E-commerce.
• Deliver business insights regarding .com and marketplace performance to multifunctional teams and executive committees, with an external focus.
• Conduct variance analysis during the month-end close, covering Volume, Trade Funds, and RGI/BBI for the channel.
• Perform ad-hoc reporting and analyses as required by the business.

Knowledge & Experience

• Proven experience in financial analysis and reporting, preferably in sales or brand finance co-piloting positions.
• Background in financial forecasting and variance analysis, including business interpretation.
• Strong understanding of P&L and Balance Sheet under local GAAP and IFRS standards.
• Thorough knowledge of the month-end close process and its implications for P&L and Balance Sheet.
• Experience working in a multifaceted environment within the E-commerce sector.
• Bachelor's or Master's Degree in Finance and Accounting.
• Proficient in Excel, with experience in SAP, Hyperion, or Onestream systems (or similar reporting/forecasting platforms).

Critical Skills

• Exceptional financial leadership abilities.
• Strong commercial insight.
• Outstanding written and verbal communication skills, with the capacity to engage effectively with all levels of hierarchy, multifunctional partners, and external stakeholders (English proficiency is required).
• High level of mental agility, capable of making connections across various data points.

Professional Experience

• Demonstrated career advancement in accounting, business, or finance within a multinational organization, preferably with a foundation in FMCG.
• Prior experience managing P&L delivery and sales, with a solid understanding of the retail landscape, including trade terms and promotions.
• An effective and credible thought partner, commercially oriented with a clear grasp of key financial drivers and strong contract management capabilities.
• Professional accounting qualification is advantageous but not mandatory.
• Adept at navigating both financial and non-financial data collection and analytics.