Digital Campaign Manager

# Digital Campaign Implementation Manager

Division: Digital Business |

Reporting To: AVP – Head of Digital Campaign Implementation

### Job Summary

The Digital Campaign Implementation Manager will own end-to-end execution of digital advertising campaigns, including monitoring and optimization throughout the Astro ecosystem. This position is responsible for ensuring campaigns are delivered on time and accurately, meeting performance KPIs, and meeting commercial commitments, all while advancing operational excellence, automation initiatives, and team development.

### Key Responsibilities

- Lead digital campaign implementation, trafficking, quality assurance, delivery, and performance management across digital platforms.

- Handle complex campaign builds, diagnose and resolve technical issues, and manage escalations and recovery plans.

- Track campaign pacing, budgets, inventory utilization, and KPIs to support optimal performance outcomes.

- Partner with Sales, Ad Tech, Product, and Engineering teams to address issues and enhance campaign delivery.

- Define SOPs, governance structures, and quality benchmarks while driving continuous process improvement and automation.

- Lead, coach, and develop the campaign implementation team, strengthening accountability and operational effectiveness.

### Requirements & Qualifications

- Degree or Diploma in Business, Marketing, Advertising, Communications, or a related field.

- Minimum 5+ years of experience in digital advertising campaign execution, ad trafficking, and optimization.

- Strong knowledge of programmatic advertising, ad serving, audience targeting, campaign analytics, and tracking tools.

- Experience in campaign reporting, budget pacing, inventory management, and performance optimization.

- Familiarity with DSPs, DMPs, automation, and AI-enabled workflows is an advantage.

- Strong analytical, problem-solving, stakeholder management, and leadership skills.