Designer

Work Environment: Hybrid (3 days in-office & 2 days remote work)

Position Summary

The Designer is responsible for conceptualizing, developing, and implementing design solutions tailored for digital marketing initiatives. This role requires the capability to lead and collaborate effectively with writers, editors, videographers, and developers, ensuring timely delivery of projects. The Designer must grasp the integration of various campaign elements to maintain visual consistency and uphold brand equity. Outstanding written and verbal communication skills are essential for articulating ideas to team members and internal clients within a corporate setting.

Key Responsibilities

• Comprehend clients' business strategies and messaging to enhance their plans and projects.
• Assist internal stakeholders/customers in creating and executing creative materials in line with objectives.
• Align designer planning with project and business priorities, making informed decisions to guarantee timely, high-quality delivery while adhering to branding standards.
• Collaborate with the Content Production and Engage Digital teams to ensure actionable solutions across all distribution channels (activation animation and amplification).
• Develop innovative and engaging content that adds value.
• Engage in creative brainstorming sessions, challenge project briefs, evaluate tactics, reconsider the reuse of content, and address digital versus print needs, including localization.
• Maintain balance, impact, quality, and consistency across all produced content and assets.
• Establish, develop, and monitor the adherence to the company's identity, image consistency, and overall aesthetic for all assets (Corporate/Industry/Brand content, Events, Digital media).
• Ensure consistent application of brand identity and guidelines across all media platforms.

Qualifications

Essential Skills & Experience

• At least 4 years of professional experience in an online/digital marketing agency, collaborating directly with clients and stakeholders.
• Strong ideation, conceptualization, originality, and a visual orientation.
• Passionate about design and adept at crafting compelling visual narratives through digital media for target audiences.
• Proficient in design software, including Adobe Photoshop, Illustrator, InDesign, XD, Figma, etc.
• Confident in presenting and defending creative ideas.
• In-depth understanding of the buyer journey and user experience.
• Familiarity with online/digital marketing tactics and strategies is a plus.
• Able to work independently or collaboratively within a corporate environment.
• Demonstrates initiative to innovate, enhance the quality of work, and challenge conventional norms.