Associate Lecturer - Understanding Consumers

In any organization, consumer engagement is the pivotal factor that influences success or failure. This module invites students to delve into the intricacies of the decision-making process in consumer markets. Participants will explore various issues and concepts pertinent to consumer research, engaging in critical evaluation of these topics to assess their intellectual rigor and managerial relevance.

The objective of this module is to equip students with a robust theoretical foundation in consumer behavior, while also cultivating the skills necessary to apply this knowledge to real-world marketing scenarios. Additionally, students will be introduced to essential tools that will enhance their critical reading and writing abilities, thereby boosting their capacity for analysis and interpretation of fundamental theoretical concepts and their implications for marketing practice.

Requirement:

Mark Individual or Group Assignment

Job Requirement

• A PhD or Master's Degree in a relevant field from a recognized institution
• A minimum of 2 years of pertinent teaching experience at the tertiary education level
• 5 years of applicable professional experience will be considered an advantage
• Proficient in various referencing styles, particularly the Harvard Stirling University Referencing style