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Job Description
Job Description:
- Overview of the Position
- Embrace a career path where marketing technology converges with impactful customer interactions.
- As an Adobe Campaign Developer, you will be instrumental in defining how brands engage with their audiences by creating and enhancing personalized, data-driven journeys across various channels.
- Your role will involve close collaboration with marketers, data analysts, and engineers to transform campaign concepts into scalable solutions, achieving a balance between speed, quality, and measurable outcomes.
- If you have a passion for addressing real-world communication challenges, utilizing modern orchestration tools, and enhancing campaign effectiveness through intelligent automation, this is an excellent opportunity for professional advancement.
- You will join a cooperative team culture that emphasizes clean design, dependable execution, and innovation, where your contributions will significantly impact engagement, retention, and customer satisfaction.
Key Responsibilities:
- Primary Duties
- Design, develop, and sustain campaign workflows, delivery mechanisms, and technical setups within Adobe Campaign Classic.
- Create and manage customer journeys and orchestration use cases using AJO, ensuring timely and precise execution across channels.
- Establish audience segmentation, targeting criteria, and personalization strategies based on profile and behavioral insights.
- Develop and refine campaign assets and templates, including dynamic content, to facilitate reusable and scalable execution.
- Configure and resolve issues related to integrations, data mappings, and inbound/outbound data flows necessary for campaign operations.
- Oversee campaign executions, identify failures or performance issues, and drive root cause analysis with comprehensive documentation.
- Ensure compliance with best practices for deliverability, data governance, and campaign execution standards.
- Collaborate with stakeholders to gather requirements, estimate efforts, and implement enhancements aligned with business objectives.
Technical Requirements:
- Essential Qualifications
- Bachelor’s or Master’s degree in Engineering, Technology, Computer Applications, or Business Administration.
- 3 to 4 years of practical experience as an Adobe Campaign Developer or in a related campaign engineering position.
- Extensive hands-on experience with Adobe Campaign Classic, including workflow development, campaign execution, and troubleshooting.
- Proficient in AJO for journey orchestration and cross-channel campaign deployment.
- Skillful at converting marketing needs into technical solutions with a focus on quality and dependability.
Additional Responsibilities:
- About Our Company
- Infosys stands as a global leader in next-generation digital services and consulting.
- We assist clients in over 50 countries in navigating their digital transformation journey.
- With more than four decades of expertise in managing the systems and operations of global enterprises, we expertly guide our clients through their digital evolution.
- We achieve this by empowering enterprises with an AI-driven core that prioritizes change execution.
- Additionally, we enable businesses to adopt agile digital strategies at scale, delivering unmatched performance and customer satisfaction.
- Our continuous learning agenda fosters ongoing improvement by building and sharing digital skills, expertise, and innovative ideas from our ecosystem.
- Infosys is an equal opportunity employer, providing fair employment opportunities to all applicants and employees regardless of race, color, sex, gender identity, sexual orientation, religious beliefs, national origin, pregnancy or related medical conditions, status as a protected veteran or a family member of a protected veteran, or disability.