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Job Description
Primary Responsibilities:
- Design, develop, and enhance analytics solutions utilizing Adobe Customer Journey Analytics (CJA).
- Set up and oversee data views, connections, and reporting environments within CJA.
- Execute customer journey tracking across web, mobile, and offline platforms.
- Create and manage Experience Data Model (XDM) schemas and datasets within Adobe Experience Platform.
- Generate calculated metrics, dimensions, filters, and advanced reporting.
- Develop dashboards, scorecards, and visualizations to aid business stakeholders.
- Integrate various customer data sources into the Adobe Experience Platform.
- Examine customer journeys and deliver actionable insights aimed at enhancing customer engagement and achieving business objectives.
- Work collaboratively with marketing, product, business, and data engineering teams to outline analytics needs.
- Maintain data quality, governance, and compliance across the analytics ecosystem.
- Diagnose data discrepancies, reporting challenges, and ingestion failures.
Technical Qualifications:
- Key competencies: Domain Utilities, Customer Service, Retail.
Additional Duties:
- Familiarity with design principles and architectural fundamentals.
- Understanding of performance engineering concepts.
- Knowledge of quality processes and estimation techniques.
- Basic grasp of project domains.
- Capability to convert functional and non-functional requirements into system specifications.
- Proficiency in designing and coding complex software programs.
- Ability to create test cases and scenarios based on established specifications.
- Solid understanding of the Software Development Life Cycle (SDLC) and agile methodologies.
- Awareness of the latest technologies and industry trends.
- Strong logical thinking and problem-solving abilities, coupled with a collaborative mindset.