Senior Media Buyer (Meta & Google Ads)

1) Oversight of Strategic Campaigns (Meta & Google)

• Oversee comprehensive campaign execution, which includes audience targeting, keyword analysis, creative experimentation, and scaling efforts on both Meta and Google platforms.
• Maintain a strong emphasis on key performance indicators—CPA, CPL, ROAS—while effectively managing budget allocations.
• Establish and manage campaigns aligned with various objectives:
• Meta: Lead Ads, Conversions, Traffic, Video Views, Engagement, Messenger.
• Google: Search, Performance Max, Display, YouTube, Discovery, Remarketing.

2) Performance Monitoring & Optimization

• Regularly monitor, optimize, and report on multiple advertising accounts on a daily basis.
• Utilize advanced bidding techniques and budget distribution to enhance overall performance.
• Conduct thorough QA assessments on tracking configurations (Pixels, GA4, GTM, UTMs), creatives, and audience setups.

3) Management of Client Relationships

• Serve as the main point of contact for designated clients.
• Lead the onboarding process, conduct weekly performance discussions, and present strategic insights during monthly and quarterly business reviews.

4) Team Leadership & Collaboration

• Guide junior media buyers and work alongside copywriters, designers, and managers to enhance creative output and messaging.
• Develop and refine standard operating procedures (SOPs) to ensure consistent and scalable campaign execution.
• Share actionable insights across teams, including alerts for low CTR or underperforming ad strategies.

5) Insights & Reporting

• Maintain comprehensive tracking sheets and dashboards.
• Analyze ongoing performance data (7/30-day views) to identify trends, shape creative strategies, and inform scaling decisions.

Requirements

• 3–4+ years of experience managing performance-driven campaigns on Meta and Google.
• Demonstrated leadership and mentorship abilities.
• Extensive knowledge of tracking, attribution, GA4, GTM, and UTM best practices.
• Experience in handling direct-response funnels across both TOFU and BOFU (e.g., e-commerce, appointments, webinars).
• Comfortable in client-facing situations: delivering presentations, engaging in strategy conversations, and conveying data insights.
• Proficiency with static design tools (Canva, Adobe Suite, Figma).
• Understanding of direct-response copywriting techniques.
• Experience in media buying on TikTok or other advertising platforms.
• Background in education or parent-focused marketing initiatives.