Senior Manager (Brand Management)

Overview:

Become a pivotal member of a vibrant team dedicated to amplifying brand visibility and engagement throughout the region. This position presents a chance to spearhead innovative marketing projects and implement impactful brand strategies.

Key Responsibilities

• Evaluate market dynamics, consumer trends, and competitive landscape to uncover opportunities and inform strategic choices.
• Collaborate with key stakeholders to conduct market and consumer research, producing insights that drive actionable results.
• Engage with local markets and franchises across the APAC region to craft and execute comprehensive marketing communications and creative content initiatives.
• Collaborate with country teams to enhance brand recognition, engagement, and advocacy within their specific markets.
• Formulate and advance regional search strategies, incorporating search engine marketing (SEM) efforts to optimize brand visibility and performance.
• Encourage the adoption and effective use of digital marketing platforms and tools to boost operational efficiency and marketing success.
• Assist in the creation and execution of brand guidelines, frameworks, and toolkits to ensure uniform brand representation across all communication channels.

Qualifications

• Minimum of a degree in Business, Marketing, or a related discipline.
• A minimum of 10 years of experience in Brand Management, Marketing, and Digital Marketing.
• Demonstrated success in merging brand development with business operations.
• Extensive knowledge of digital marketing channels and optimization techniques to improve customer behavior, acquisition, retention, and sales outcomes.