Senior Executive, Product Marketing

Position Overview

Key Responsibilities

• Product Management: Oversee the complete product lifecycle, which includes forecasting, pricing strategies, channel development, and contributing positively to the attainment of key performance indicators (KPIs) for the designated television category.
• Market Analysis: Examine consumer behavior, assess the competitive landscape, and regularly benchmark competitor products to evaluate price indices. Utilize these insights to collaborate with the Senior Product Manager in crafting effective product strategies.
• Product Launch Coordination: Lead product launches with full responsibility for timelines, positioning, pricing, and developing comprehensive go-to-market strategies.
• Sales Optimization: Continuously monitor sales performance and implement initiatives to maintain sales levels and market share.
• Cross-Departmental Collaboration: Work in tandem with sales, trade marketing, and marketing communications teams to deploy promotional strategies and campaigns effectively.
• Promotion Oversight: Collaborate with various functional teams to allocate marketing budgets and sales allowances in alignment with business requirements while tracking actual expenses.
• Online Sales Initiatives: Partner with the online team to develop campaigns and enhancement plans aimed at achieving online sales objectives.
• Demand Forecasting & Supply Chain Management KPIs: Collaborate with Key Account Managers to meet sales targets and ensure accurate demand forecasts. Work closely with the Supply Chain Manager to guarantee precise sell-in/out forecasts, maintain healthy channel weeks of supply, and manage aging inventory.
• Financial Oversight: Accountable for meticulous profit and loss management associated with all promotional activities.
• Additional ad hoc responsibilities and reporting as required.

Qualifications and Skills

• A minimum of a Bachelor's degree, preferably in Business Management or Marketing.
• 2-4 years of experience in marketing or product management within consumer electronics or fast-moving consumer goods industries is preferred.
• Strong commercial insight, an analytical approach, and a genuine interest in technology and innovation.
• Effective business planning, project management, and execution capabilities.
• Excellent communication, presentation, and interpersonal skills.
• Ability to excel in a dynamic, fast-paced environment.