COCognizant Technology Solutions India Pvt Ltd
Digital Marketing
Chennai ₹3-6 LPA Posted 8 Oct 2026
FULL TIME
Broadcast Operations
Campaign Management
traffic operations
Job Description
We are looking for skilled professionals in Linear Ad Operations to facilitate the comprehensive execution, oversight, and enhancement of television advertising campaigns. The perfect candidate will possess a deep comprehension of the media and broadcast advertising landscape, including relationships with advertisers, agencies, sales teams, and traffic operations. This position demands outstanding written communication abilities, meticulous attention to detail, and the capacity to thrive in a fast-paced, dynamic setting.
Key Responsibilities
- Manage and execute linear advertising campaigns across various broadcast channels.
- Accurately set up advertising campaigns within scheduling and trafficking systems.
- Oversee campaign delivery and performance, ensuring fulfillment of contractual obligations.
- Identify and rectify issues related to campaign delivery, scheduling conflicts, and discrepancies.
- Enhance campaign performance through effective inventory management and schedule modifications.
- Collaborate closely with internal teams, including sales, agencies, advertisers, and traffic teams to ensure smooth campaign execution.
- Verify campaign requirements, booking instructions, and creative asset details for correctness.
- Maintain comprehensive campaign documentation and deliver regular status reports to stakeholders.
- Assist in troubleshooting efforts, reporting, and initiatives for operational improvement.
- Comply with SLAs, quality standards, and business processes.
Required Skills & Experience
- Proven experience in Linear Ad Operations, Broadcast Operations, Traffic Operations, Media Operations, or Television Advertising Operations.
- Solid understanding of the television advertising ecosystem, including:
- Advertisers
- Media Agencies
- Broadcasters
- Sales and Traffic Teams
- Campaign Lifecycle Management
- Experience in campaign setup, scheduling, monitoring, and performance optimization.
- Strong analytical and problem-solving capabilities.
- Exceptional attention to detail and accuracy.
- Outstanding written and verbal communication skills.
- Ability to effectively engage with global stakeholders and clients.
- Proficient in Microsoft Office applications, particularly Excel and Outlook.
Preferred Qualifications
- Experience with broadcast scheduling, traffic, or ad management systems.
- Familiarity with airtime sales processes and inventory management.
- Awareness of advertising compliance and campaign delivery metrics.
Work Requirements
- Willingness to work flexible and rotational shifts.
- Ability to extend working hours based on business and client needs.
- Comfortable in a fast-paced, deadline-oriented environment.
- Willingness to work from the office as per business requirements.
- Strong collaboration and stakeholder management abilities.
