Developer

Responsibilities

• Design and build automated marketing workflows in Adobe Marketo Engage and Adobe Campaign Classic to power complex, multi-step customer journeys with trackable, measurable engagement results
• Set up and improve campaign assets—including forms, landing pages, and email templates—to deliver consistent brand experiences and dependable lead capture across digital channels
• Create and maintain reusable building blocks such as tokens, snippets, and workflows to enhance campaign operations efficiency and shorten the timeline for launching new initiatives
• Work with campaign operations teams to coordinate campaign setup, testing, and deployment, ensuring precise audience targeting, data integrity, and on-time program launches
• Track and analyze campaign performance indicators, including delivery, engagement, and conversion, then pinpoint opportunities to refine rules, content, and cadence for continuous improvement
• Produce and maintain comprehensive documentation covering campaign configurations, workflow logic, and operational runbooks to support maintainability and knowledge sharing across teams
• Partner with business stakeholders to translate marketing requirements into clear technical specifications and ensure solution design aligns with campaign objectives
• Integrate Adobe Marketo Engage and Adobe Campaign Classic with upstream and downstream systems such as customer databases and analytics to support unified customer views and consistent reporting
• Troubleshoot and resolve campaign execution challenges involving data flows and audience segmentation to reduce disruption and sustain high service quality
• Use domain knowledge in travel, hospitality, and airline contexts to design journeys that meet traveler needs, including booking management, loyalty engagement, and ancillary services
• Support governance by adhering to standard operating procedures, naming conventions, and quality checks to keep campaigns compliant and auditable across regions
• Collaborate with analytics and insights teams to verify tracking configurations and confirm campaign data is correctly captured and suitable for reporting and optimization
• Drive continuous improvement by recommending enhancements to tools, processes, and templates that help the organization scale marketing automation capabilities

Qualifications

• Meet an experience range of two to five years working as a marketing automation developer or engineer, with hands-on involvement in end-to-end campaign delivery
• Demonstrate strong proficiency in Adobe Marketo Engage, including smart campaigns, scoring programs, nurture streams, and data management activities
• Show practical experience with Adobe Campaign Classic, including campaign design, audience building, workflow orchestration, and email or message delivery operations
• Provide a solid background in campaign operations, including intake requirements, configuration, quality assurance, launch coordination, and post-campaign reviews
• Ability to work in a hybrid model, collaborating effectively through remote tools and in-person sessions while maintaining productivity and clear communication
• Have exposure to travel and hospitality or airline products and services, where knowledge of reservations, loyalty, and customer journeys supports the creation of relevant campaigns
• Possess working knowledge of data concepts such as segmentation, list management, field mapping, and basic SQL or query logic used for audience selection and validation
• Demonstrate the ability to manage multiple concurrent campaigns, prioritize tasks, and meet deadlines without compromising quality or compliance expectations
• Communicate clearly with marketing, product, and technology partners by explaining technical constraints and options in language that enables shared decision-making
• Adapt quickly to new features in Adobe platforms and related tools by engaging in self-directed learning and experimentation to keep solutions modern and effective
• Apply strong problem-solving skills to diagnose issues in campaign execution logs and data flows and propose practical solutions aligned with operational standards
• Commit to an inclusive team culture by respecting diverse perspectives and contributing to a supportive environment where knowledge is shared openly