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Job Description
Job Overview:
- Position Summary
- Embrace a role where you can craft individualized customer experiences and assist brands in communicating the right message at the optimal time.
- As an AEP AJO Developer, you will collaborate closely with marketing, product, and data teams to create compelling, data-driven experiences across various channels.
- You will convert campaign objectives into scalable solutions on Adobe Experience Platform and Adobe Journey Optimizer, ensuring that customer journeys are dependable, measurable, and optimized for maximum impact.
- This position is within a collaborative setting that promotes curiosity, clean implementations, and ongoing enhancement, allowing your ideas to shape customer experiences from start to finish.
- If you are passionate about tackling real-world personalization challenges, working with cutting-edge marketing technology, and enhancing outcomes through strategic experimentation, this opportunity is tailored for you.
Primary Responsibilities:
- Main Duties
- Design, develop, and sustain customer journeys utilizing Adobe Journey Optimizer (AJO) aligned with business goals and audience strategies.
- Execute audience segmentation and activation through Adobe Experience Platform (AEP), ensuring precise targeting and lifecycle orchestration.
- Set up journey entry events, conditions, decision-making logic, and message delivery steps across various supported channels.
- Work in partnership with stakeholders to collect requirements, convert them into technical designs, and deliver structured journey implementations.
- Integrate and assess data flows into AEP for journey readiness, ensuring data quality, identity alignment, and timely accessibility.
- Assist in campaign execution by diagnosing journey issues, resolving delivery eligibility challenges, and enhancing operational stability.
- Create reusable components, templates, and best practices to streamline journey development and minimize time to market.
- Track journey performance and collaborate with teams to enhance experiences through insights, testing, and iterative optimization.
Technical Qualifications:
- Essential Criteria
- Bachelor's or Master's degree in BE, ME, BTECH, MTECH, MCA, MSC, MBA, or equivalent professional experience.
- 2-3 years of pertinent experience with Adobe Experience Platform (AEP) and Adobe ecosystem implementations.
- Practical experience in developing and supporting journeys using Adobe Journey Optimizer (AJO).
- Deep comprehension of customer journey concepts, segmentation, and campaign execution workflows.
- Capability to analyze issues, debug configurations, and communicate effectively with both technical and non-technical stakeholders.
Company Overview:
- About Infosys
- Infosys stands as a global frontrunner in next-generation digital services and consulting.
- We assist clients in over 50 countries in navigating their digital transformation journeys.
- With over forty years of experience managing the systems and operations of global enterprises, we expertly guide our clients through their digital transitions.
- We accomplish this by empowering the enterprise with an AI-driven core that prioritizes the execution of change.
- Additionally, we enable businesses with agile digital solutions at scale to achieve unparalleled performance and customer satisfaction.
- Our continuous learning agenda fosters ongoing improvement by building and transferring digital skills, expertise, and innovative ideas from our ecosystem.
- Infosys is committed to providing equal employment opportunities to all applicants and employees, regardless of race, color, sex, gender identity, sexual orientation, religious beliefs, national origin, pregnancy-related conditions, veteran status, or disability.
Preferred Qualifications:
- Technology Expertise->Digital Experience Platforms->Adobe Experience Platform
- Technology Expertise->Digital Marketing Platforms->Adobe Journey Optimizer - AJO
