Retention Marketing - Executive

Key Responsibilities:

• Execute multi-channel retention campaigns (push, SMS, WhatsApp, email, in-app)
• Monitor user journey stages and optimize for CTR%, CR%, reachability, andreactivation
• Work on behavioral segmentation and dynamic content personalization
• Run A/B tests to improve campaign effectiveness
• Implement first-party data strategies like user surveys and attribute grooming
• Coordinate with tech/product for automated journey deployment
• Track and report key metrics: engagement %, conversion %, reachability %, repeatuser growth, click rate, conversion rate (across funnels) and more