Performance Marketing Manager

Role Summary:

• Drive user acquisition and conversion through paid channels including Google Ads, Meta, LinkedIn, and programmatic platforms.

Key Responsibilities:

• Plan and execute paid campaigns across platforms.
• Optimize ad creatives, targeting, and bidding strategies.
• Monitor CAC, LTV, ROAS, and other performance metrics.
• A/B test landing pages and ad formats.

Requirements:

• Hands-on experience with Google Ads, Meta Ads Manager.
• Strong analytical and Excel skills.
• Familiarity with attribution and conversion tracking.

Key Skills:

• Google Ads, Meta Ads Manager, LinkedIn Ads
• Conversion tracking and pixel setup
• A/B testing tools (Google Optimize, VWO)
• Landing page optimization (Unbounce, Instapage)
• Budget management and bid strategy
• Analytics platforms (GA4, Hotjar, Mixpanel)