General Manager - RM (Retail)

Key Responsibilities

Strategy and Planning

• Develop and implement a comprehensive multi-channel individual fundraising strategy
• Set annual targets and strategic priorities aligned with organizational goals
• Lead revenue generation from individual donors targeting ₹15 Cr annually

Campaign Management

• Conceptualize and lead 4–6 major fundraising campaigns annually (online and offline)
• Collaborate with external agencies, corporates, and platforms for fundraising partnerships
• Optimize donor acquisition funnels using A/B testing, segmentation, and tracking

Donor Acquisition and Retention

• Acquire a minimum of 15,000 new individual donors annually
• Retain at least 50% of existing donors through strong stewardship and relationship management
• Oversee donor journeys including thank-you notes, impact reports, and personalized communication

Community and Volunteer Engagement

• Engage with schools, RWAs, alumni networks, and local groups to build grassroots donor communities
• Facilitate volunteer-led fundraising and peer-to-peer giving campaigns
• Establish and activate at least 20 community-based fundraising partnerships annually

Team Leadership and Culture

• Build and manage a high-performing team across campaign, digital, donor servicing, and outreach
• Mentor and lead staff, interns, and volunteers to meet performance goals
• Foster a culture of creativity, accountability, and mission alignment within the team

Data and CRM Management

• Maintain accurate donor data and campaign performance metrics using CRM systems
• Leverage analytics to improve donor retention and campaign ROI
• Ensure data privacy and compliance with legal and internal fundraising guidelines

Events and Brand Campaigns

• Plan and execute flagship awareness and fundraising events (e.g., Giving Tuesday, Cancer Awareness Month)
• Represent CanKids at donor-facing events and public forums to enhance visibility

Monitoring and Reporting

• Track and report campaign and donor metrics to the Chief Resource Mobilization and Communication Officer and Board
• Use data insights to refine fundraising strategies and team performance

Compliance and Governance

• Ensure adherence to legal, ethical, and organizational standards in fundraising practices
• Maintain transparency and integrity in all donor communications and financial reporting

Additional Duties

• Perform tasks as assigned by the Chief Resource Mobilization and Communication Officer (CRMCO)