Asst Mgr, Business

Strategic Imperative:

•Work Closely with the target surgeons ( Neuro-Surgery, CTVS, Plastic and GS ) & drive following strategic imperatives

•Awareness: Professionals understand which high-end H/S product to use when.

•Consideration: Professionals choose Baxter's high-end hemostat earlier instead of persisting with low-end

•Preference: Professionals utilize Baxter sealants more often at close.

Planning

•Monthly account wise planning of secondary sales leading to primary sales for their territory/accounts

•Weekly planning for coverage and calls

•Monthly/quarterly sales forecast for defined territory

•Quarterly activation planning

Execution

•Drives adherence to SFE processes :, Call average, customer coverage, working days, SME trackers, prescription tracker, secondary sales and product sampling/demonstrations

•To track all product and service quality related complaints and coordinate with National/Sales Manager/quality to ensure formal response and closure to complaints report it to PV & Quality

•Competition & Market Mapping -- Track and gather market data, no. of indicated surgeries, gather and analyze competitor activities

•P5 Implementation – Implementation of Marketing strategy and activations as per defined GTM

•Identify and drive business development initiatives in his/her current /new accounts including training and education of paramedical staff

•Ensure speedy and adequate availability of products in his/her accounts