Assistant Manager - Digital Marketing

Role & responsibilities

• Digital Strategy & Brand Communication
• Develop and implement a digital media strategy aligned with business goals.
• Ensure consistent brand messaging across all digital platforms.
• Manage online reputation and handle crisis communication when needed.
• Content Creation & Management
• Create project lead communication strategy & campaigns based on the product lifecycle (launch, sustenance & ready to move in)
• Oversee the creation of engaging content (text, images, videos, and infographics) for digital platforms.
• Manage website updates, blogs, and newsletters to enhance brand engagement.
• Collaborate with agency designers, copywriters, and video editors to produce high-quality content.
• Social Media & Community Management
• Monitor social media campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
• Manage & Engage with online communities, respond to comments, and monitor brand mentions.
• Track social media performance and optimize content strategy accordingly.
• Analytics & Performance Tracking
• Monitor and report key performance indicators (KPIs) for digital campaigns.
• Adjust strategies based on performance insights to improve engagement and conversions.

Preferred candidate profile

Bachelors/Master's degree in Marketing, Mass media Communications or English literature.

• 5-8 years of experience in digital marketing, social media management, or digital communications.
• Strong communication, writing, and storytelling skills.
• Knowledge of graphic design tools (Canva, Adobe Photoshop, or Illustrator) is a plus.

Added Skill sets:

• Certification in Google Ads, Social Media Marketing, or Digital Marketing.
• Experience in PR, influencer marketing, or brand collaborations.