Sr . Digital Marketing Specialist

• Design and oversee all aspects of client digital marketing strategy including, SEO,Google Ads, Bing Ads, meta ads, organic Social media, email, and affiliate campaigns.
• Develop data driven roadmap and monitor google, bing and social media campaign budgets.
• Hands On expertise in digital marketing tools, Including Google ads, Bing ads, meta ads, and other SEO tools, search console, GA-4, Google tag manager, Custom event tracking, enhanced conversion tracking Etc.
• Conduct a thorough SEO audit of our website.
• Identify and implement on-page and off-page SEO strategies.
• Optimise website content, including meta tags, keywords, and images.
• Improve website loading speed and mobile responsiveness.
• Build high-quality backlinks to increase domain authority.
• Monitor and report on SEO performance using tools like Google Analytics and Search Console.
• Provide recommendations for ongoing SEO improvements.
• Prepare accurate reports on our marketing campaign s overall performance.
• Driving traffic and engagement that translates to sales and brand promotion.
• define data driven strategy to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with an internal team to brainstorm new and innovative growth strategies.
• Design and manage paid media campaigns on Facebook, Instagram, Google, bing, LinkedIn, etc.
• Experiment with new platforms and channels
• Ensure ads are creative and displayed appropriately
• Monitor costs and return on investment (ROI)
• Report to clients and build long-term relationships
• Administrative set up from ad account buildouts, social media page management, pixel integration, etc. working with the client to ensure we collect all necessary assets at time of onboarding
• Create all kinds of content (including video, photos, and graphics), plan the calendar against our forward-thinking channel plan
• Develop, implement, and monitor the social media strategy
• Ensure our branding and storytelling is accurate and cohesive across all platforms and use digital monitoring tools to report on the performance of our digital campaigns.
• Produce weekly, monthly, and quarterly reports for SEO organic traffic, Google Bing paid ROI, social results on platforms such as Facebook, Instagram, LinkedIn, YouTube, and other platforms
• Collaborate with the content writer to define content strategy
• Support the team as a subject matter expert and in project delivery relating to web and content delivery across the business

Skills and Qualifications

• Bachelor s/Master degree in computer science, Marketing, or related field.
• Exceptional written and verbal communication skills Must Required
• Proven experience as a Digital Marketing Specialist in an Ecommerce industry or similar environment.
• Exceptional GA-4 Analytics, Technical SEO, UI/UX, and CRO skills with a keen eye for detail.
• Portfolio showcasing a range of services as well as ecommerce industries.
• Excellent communication and interpersonal skills.
• A passion for digital marketing, and data driven approach