Social Media Executive

Key Responsibilities:

1. Executive Directors Social Media:

• Develop and execute a personal branding strategy for Dr. Ashvin across platforms like LinkedIn, Twitter, Instagram, and Facebook.
• Create and post engaging, thought-leadership content (e.g., posts, quotes, videos, blogs).
• Coordinate with Dr. Ashvin to gather insights, achievements, or viewpoints to be translated into social media content.
• Build and maintain a consistent voice and tone reflective of Dr. Ashvins personality and professional image.
• Monitor engagement and respond to comments/messages as needed.

2. Hospitals Social Media (Dr. Agarwal's Eye Hospital):

• Plan and schedule daily/weekly posts across all relevant platforms (Facebook, Instagram, LinkedIn, YouTube).
• Collaborate with the internal marketing team and doctors to develop campaigns for services, awareness days, patient stories, etc.
• Create compelling visuals and captions to promote eye care services and innovations.
• Monitor trends, analytics, and KPIs to continuously optimize performance.
• Coordinate with external photographers/videographers or design teams as needed.

Required Skills

• Proven experience in managing social media accounts for individuals and/or brands.
• Strong writing, content creation, and storytelling skills.
• Proficiency in tools like Canva, Adobe Creative Suite, Hootsuite, Buffer, or similar.
• Knowledge of social media algorithms, trends, and best practices.
• Ability to work independently, meet deadlines, and manage multiple priorities.
• Experience in healthcare/hospital branding is a plus.