Regional Marketing Manager (APAC), Medical Devices

• Lead and deliver regional marketing strategy across APAC
• Drive market expansion, product launches, and commercial growth initiatives end-to-end

About Our Client

Our client is an established international medical technology company specialising in innovative healthcare solutions that improve patient care and clinical outcomes. With a global workforce of over 2,000 employees and an established international commercial network, the organisation develops and manufactures medical technologies used by healthcare professionals across a wide range of clinical settings.

Job Description

• Create and implement regional marketing strategies to strengthen market positioning, increase product adoption, and support revenue growth across APAC.
• Discover new business opportunities through market research, competitor analysis, customer insights, and a solid understanding of the regional healthcare landscape.
• Oversee regional product launches, portfolio marketing activities, and integrated campaigns, working closely with international brand and commercial teams.
• Collaborate with regional sales teams and distributors to define market-entry approaches, customer engagement initiatives, and commercial tools.
• Establish and maintain relationships with key opinion leaders, healthcare professionals, and clinical stakeholders to promote product awareness, education, and adoption.
• Execute marketing activities across digital channels, industry events, medical education programmes, and customer engagement platforms.
• Manage regional marketing budgets, track campaign performance, and propose pricing and commercial initiatives to enhance business results.

The Successful Applicant

• Bachelor's degree in Marketing, Business, Life Sciences or a related discipline.
• More than 5 years of marketing experience in healthcare or medical devices.
• Strong understanding of medical device commercialisation, clinical applications and marketing practices within regulated healthcare environments.
• Proven experience in regional marketing strategy, product launches, portfolio management or downstream commercial marketing.
• Experience working with sales teams, distributors and healthcare stakeholders to support market development and business growth.
• Strong commercial acumen with the ability to interpret market data, evaluate business opportunities and manage marketing budgets.
• Comfortable working independently in a regional role, engaging cross-functional stakeholders and travelling up to 30% as required.

What's on Offer

• Regional Ownership: Lead marketing initiatives across multiple international markets, with direct exposure to regional commercial leadership.
• Career Development: Build expertise in market expansion, strategic portfolio management, and regional commercial decision-making.
• International Exposure: Partner with regional sales teams, global brand management, and healthcare stakeholders across diverse markets.

Contact

Hazel Choi (Lic No: R24122391 /EA no: 18S9099)

Quote job ref

JN-102026-7132352

Phone number

+65 6533 2777

Michael Page International Pte Ltd | Registration No. 199804751N